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Chapter title |
Consumers’ Inferential Evaluations of Sustainability Attributes Based on Incomplete Product Information
|
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Chapter number | 87 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10912-1_87 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Verena Gruber, Bodo B. Schlegelmilch, Michael J. Houston, Gruber, Verena, Schlegelmilch, Bodo B., Houston, Michael J. |