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| Chapter title |
A Quality Framework for Case Study Research: “Convincingness”
|
|---|---|
| Chapter number | 119 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI | 10.1007/978-3-319-10912-1_119 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Jillian Farquhar, Nicolette Michels, Farquhar, Jillian, Michels, Nicolette |
Mendeley readers
The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| India | 1 | 8% |
| Unknown | 11 | 92% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 3 | 25% |
| Student > Doctoral Student | 3 | 25% |
| Lecturer > Senior Lecturer | 1 | 8% |
| Researcher | 1 | 8% |
| Professor > Associate Professor | 1 | 8% |
| Other | 0 | 0% |
| Unknown | 3 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 6 | 50% |
| Social Sciences | 1 | 8% |
| Engineering | 1 | 8% |
| Design | 1 | 8% |
| Unknown | 3 | 25% |