Attention for Chapter 81:
Explaining Variation in Conspicuous Consumption: An Empirical Examination
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| Chapter title |
Explaining Variation in Conspicuous Consumption: An Empirical Examination
|
| Chapter number |
81 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI |
10.1007/978-3-319-10912-1_81 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Minas N. Kastanakis, George Balabanis, Kastanakis, Minas N., Balabanis, George
|
Mendeley readers
Geographical breakdown
| Country |
Count |
As % |
| Portugal |
1 |
33% |
| France |
1 |
33% |
| Unknown |
1 |
33% |
Demographic breakdown
| Readers by professional status |
Count |
As % |
| Professor > Associate Professor |
2 |
67% |
| Student > Ph. D. Student |
1 |
33% |
| Readers by discipline |
Count |
As % |
| Business, Management and Accounting |
2 |
67% |
| Social Sciences |
1 |
33% |
