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| Chapter title |
The Interplay Between Perceived Brand Globalness, Domestic Brand Origin, and Brand Attitude
|
|---|---|
| Chapter number | 153 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI | 10.1007/978-3-319-10912-1_153 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Burcu Tasoluk, Roger J. Calantone, Seyda Deligonul, S. Tamer Cavusgil, Tasoluk, Burcu, Calantone, Roger J., Deligonul, Seyda, Cavusgil, S. Tamer |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 7 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 2 | 29% |
| Other | 1 | 14% |
| Student > Bachelor | 1 | 14% |
| Lecturer | 1 | 14% |
| Student > Ph. D. Student | 1 | 14% |
| Other | 1 | 14% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 7 | 100% |