Marketing Dynamism
Springer International Publishing
Chapter title |
The Interplay Between Perceived Brand Globalness, Domestic Brand Origin, and Brand Attitude
|
---|---|
Chapter number | 153 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10912-1_153 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Burcu Tasoluk, Roger J. Calantone, Seyda Deligonul, S. Tamer Cavusgil, Tasoluk, Burcu, Calantone, Roger J., Deligonul, Seyda, Cavusgil, S. Tamer |
Country | Count | As % |
---|---|---|
Unknown | 9 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 2 | 22% |
Other | 1 | 11% |
Student > Bachelor | 1 | 11% |
Lecturer | 1 | 11% |
Student > Ph. D. Student | 1 | 11% |
Other | 1 | 11% |
Unknown | 2 | 22% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 7 | 78% |
Unknown | 2 | 22% |