Attention for Chapter 214:
Female Consumers: Empowerment Through Diy Consumption
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| Chapter title |
Female Consumers: Empowerment Through Diy Consumption
|
| Chapter number |
214 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI |
10.1007/978-3-319-10912-1_214 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Marco Wolf, Jamye Foster, Pia A. Albinsson, Wolf, Marco, Foster, Jamye, Albinsson, Pia A.
|
Mendeley readers
Geographical breakdown
| Country |
Count |
As % |
| Mexico |
1 |
20% |
| Unknown |
4 |
80% |
Demographic breakdown
| Readers by professional status |
Count |
As % |
| Researcher |
2 |
40% |
| Student > Master |
1 |
20% |
| Unknown |
2 |
40% |
| Readers by discipline |
Count |
As % |
| Business, Management and Accounting |
2 |
40% |
| Social Sciences |
1 |
20% |
| Unknown |
2 |
40% |
