Attention for Chapter 53:
The Study of Marketing Institutions: Ramifications of Its Current Status on the Future Direction of the Field of Marketing
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Chapter title |
The Study of Marketing Institutions: Ramifications of Its Current Status on the Future Direction of the Field of Marketing
|
Chapter number |
53 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-10912-1_53 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Adel El-Ansar, Robert A. Robicheaux, El-Ansar, Adel, Robicheaux, Robert A.
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
9 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Researcher |
2 |
22% |
Student > Bachelor |
1 |
11% |
Student > Doctoral Student |
1 |
11% |
Unknown |
5 |
56% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
1 |
11% |
Computer Science |
1 |
11% |
Economics, Econometrics and Finance |
1 |
11% |
Unknown |
6 |
67% |