Marketing Dynamism
Springer International Publishing
Chapter title |
Conceptualizing Marketing Relationship Models and their Impact on Customer Response
|
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Chapter number | 68 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
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Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10912-1_68 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Zannie Giraud Voss, Glenn B. Voss, Véronique Cova, Bernard Cova, Voss, Zannie Giraud, Voss, Glenn B., Cova, Véronique, Cova, Bernard |