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Conceptualizing Marketing Relationship Models and their Impact on Customer Response
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Springer, Cham, January 2015
Zannie Giraud Voss, Glenn B. Voss, Véronique Cova, Bernard Cova, Voss, Zannie Giraud, Voss, Glenn B., Cova, Véronique, Cova, Bernard
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