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Chapter title |
Retail Assortment Size and Customer Choice Overload: The Influence of Shopping Enjoyment and Time Pressure
|
---|---|
Chapter number | 45 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10912-1_45 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Kyoungmi Kim, Arthur W. Allaway, Alexander E. Ellinger, Kim, Kyoungmi, Allaway, Arthur W., Ellinger, Alexander E. |