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| Chapter title |
The Price of Customer Engagement: How Substitution in Online Services Leads to Decreasing Revenues
|
|---|---|
| Chapter number | 181 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer International Publishing, January 2016
|
| DOI | 10.1007/978-3-319-10912-1_181 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Jerry Lindholm, Maurits Kaptein, Petri Parvinen, Lindholm, Jerry, Kaptein, Maurits, Parvinen, Petri |
Twitter Demographics
The data shown below were collected from the profile of 1 tweeter who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Finland | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Portugal | 1 | 17% |
| France | 1 | 17% |
| Unknown | 4 | 67% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Professor > Associate Professor | 2 | 33% |
| Student > Ph. D. Student | 1 | 17% |
| Researcher | 1 | 17% |
| Student > Doctoral Student | 1 | 17% |
| Unknown | 1 | 17% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 50% |
| Decision Sciences | 1 | 17% |
| Social Sciences | 1 | 17% |
| Unknown | 1 | 17% |