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The Price of Customer Engagement: How Substitution in Online Services Leads to Decreasing Revenues
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Springer International Publishing, January 2016
Jerry Lindholm, Maurits Kaptein, Petri Parvinen, Lindholm, Jerry, Kaptein, Maurits, Parvinen, Petri
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
|Members of the public||1||100%|
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Professor > Associate Professor||2||33%|
|Student > Ph. D. Student||1||17%|
|Student > Doctoral Student||1||17%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||3||50%|