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Consider the Source: Comparing Customer Reactions to Hearing about a Company Transgression by Word-of-Mouth vs. through the Media
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Springer, Cham, January 2015
V. Myles Landers, Mary P. Harrison, William Magnus Northington, Landers, V. Myles, Harrison, Mary P., Northington, William Magnus