Attention for Chapter 172:
Affect and Self-Expression as Determinants of a Lasting Purchase: The Case of the Tattoo Patron
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Affect and Self-Expression as Determinants of a Lasting Purchase: The Case of the Tattoo Patron
|
Chapter number |
172 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-10912-1_172 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Jeremy J. Sierra, Ravi Jillapalli, Vishag A. Badrinarayanan, Sierra, Jeremy J., Jillapalli, Ravi, Badrinarayanan, Vishag A.
|
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
1 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Unknown |
1 |
100% |
Readers by discipline |
Count |
As % |
Sports and Recreations |
1 |
100% |