Attention for Chapter 43:
Is it Worth Copying the Leader? The Impact of Copycat Packaging Strategies on Private Label’s Adoption
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| Chapter title |
Is it Worth Copying the Leader? The Impact of Copycat Packaging Strategies on Private Label’s Adoption
|
| Chapter number |
43 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI |
10.1007/978-3-319-10912-1_43 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Pedro Verga Matos, Rita Coelho do Vale, Matos, Pedro Verga, do Vale, Rita Coelho
|
Mendeley readers
Geographical breakdown
| Country |
Count |
As % |
| Portugal |
1 |
25% |
| France |
1 |
25% |
| Unknown |
2 |
50% |
Demographic breakdown
| Readers by professional status |
Count |
As % |
| Student > Ph. D. Student |
2 |
50% |
| Professor > Associate Professor |
2 |
50% |
| Readers by discipline |
Count |
As % |
| Business, Management and Accounting |
2 |
50% |
| Social Sciences |
1 |
25% |
| Design |
1 |
25% |
