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Mendeley readers
Chapter title |
Is it Worth Copying the Leader? The Impact of Copycat Packaging Strategies on Private Label’s Adoption
|
---|---|
Chapter number | 43 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10912-1_43 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Pedro Verga Matos, Rita Coelho do Vale, Matos, Pedro Verga, do Vale, Rita Coelho |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Portugal | 1 | 20% |
France | 1 | 20% |
Unknown | 3 | 60% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 2 | 40% |
Professor > Associate Professor | 2 | 40% |
Unknown | 1 | 20% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 40% |
Social Sciences | 1 | 20% |
Design | 1 | 20% |
Unknown | 1 | 20% |