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Biased Evaluation of Products Caused by Targeting Effect of Multilingual Product Packaging
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Springer, Cham, January 2015
Mahesh Gopinath, Myron Glassman, Prashanth Nyer, Gopinath, Mahesh, Glassman, Myron, Nyer, Prashanth