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Marketing Dynamism

Overview of attention for book
Cover of 'Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 A Consumer Culture Theory Approach to Analyzing Beauty Culture in Iran
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    Chapter 2 Tracing the Impact of Consumer Animosity in In-groups towards Out-group focused Endorsements in Multicultural Environments
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    Chapter 3 Global Privacy: An International Perspective Examining Perceptions of Information Sensitivity and Consumers Willingness to Provide Personal Informaiton
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    Chapter 4 Effective Sales Management: What Do Sales People Think?
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    Chapter 5 Impact of Servant Leadership on Ethical Climate, Supervisor Conflict, and Organizational Outcomes
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    Chapter 6 Impact of Perfectionism and Self-Efficacy on Job Performance and Work Engagement : Genmes and Boomers
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    Chapter 7 The Impact of Sales Performance Goals on Behaviors: Enhancing or Compromising Sustainable Performance?
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    Chapter 8 The Skills and Competencies of Sales Leaders: A Survey
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    Chapter 9 Music Authenticity is in the Eye (and Ear) of the Beholder: Perception of Cues and Intentions of Behavior
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    Chapter 10 Examining the Visual Map of Athlete Endorsement Effectiveness: A Case Of 2010 FIFA World Cup
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    Chapter 11 Whither Simplicity? An Exploratory Study of The Antecedents of Voluntary Simplicity
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    Chapter 12 Laying the Foundation for an Ecosystem of Creativity Marketing
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    Chapter 13 Don’t Copy off Your Neighbor: Examining the Role of Fit and Green Marketing Strategies
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    Chapter 14 Iintended and Realised Marketing Strategies: Adaptive Marketing Organizations in Enacted Environments
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    Chapter 15 The Role Of Religion In Anti-Consumption Tendencies: Religiosity As A Different Form of Consumer Resistance
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    Chapter 16 Consumers’ Different Website Use Patterns and Value Perceptions in the Context of Local Newspapers
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    Chapter 17 Influence of Brand-Related Antecedents and Extraversion on Consumers’ Online Brand Referrals
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    Chapter 18 The Captcha Conflict — A Consumer’S Choice Between Security and Convenience
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    Chapter 19 The Online Learning Environment: Delivering Quality?
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    Chapter 20 Conditions of Departmental Power: A Strategic Contingency Exploration of Marketing’s Customer Connecting Role
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    Chapter 21 Environmental Person-Organization Fit And The Importance Of Promoting Organizational Policy Internally
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    Chapter 22 Understanding Employee Environmental Behaviour In Professional Service Firms
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    Chapter 23 Efficiency of the Process and Maximization of Results from Communication Efforts: Proposition and Test of a Model to Evaluate the Mix of Conventional Media and Interactive Media.
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    Chapter 24 Learning Styles and Marketing Communication Media: Relationships and the Effects on Brand Responses
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    Chapter 25 Media Guiding Consumers Across Different Stages of the Purchase Process
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    Chapter 26 Development of a Scale to Measure the Perceived Interactivity of Websites
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    Chapter 27 A Collective Movement Perspective of Online Shoppers
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    Chapter 28 Trusted Advisor: A Key Variable on the Path to Co-Creating Value with Clients
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    Chapter 29 Value Priorities and Consumer Behavior of Turkish Immigrants in Germany
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    Chapter 30 A Latent Variable Modeling Approach To Understanding Attitudinal And Behavioral Ethnic Identity In Hispanic Consumer Behavior: A Structured Abstract
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    Chapter 31 The Effect of a Muslim Endorsement on Non-Muslim’s Attitudes and Purchase Intentions
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    Chapter 32 The Influence of E-Service-Quality on Customer Value Perception and Satisfaction: The Case of Third-Party Web Sites
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    Chapter 33 Teleological Approaches from Complexity Sciences in Services
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    Chapter 34 Extending the ACSI to Goodwill: Assessing Donor Satisfaction and Engagement
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    Chapter 35 Understanding Bloggers: Opinion Leadership and Motivations to Use Blogs Among Bloggers and Blog Readers
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    Chapter 36 The Evolution and Impact of Online Word-of-Mouth (eWOM) Research: A Structured Review and Integrated Model
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    Chapter 37 Efficacy of Ads with Short Message Service (SMS) Copy
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    Chapter 38 Marketing Planning and Sales Autonomy as a Combination Remedy for Marketing Myopathy
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    Chapter 39 The Use of Manangement Control to Guide Marketing Department Power in Establishing Market Orientation: A Resource Dependence Perspective
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    Chapter 40 Complementarity of Innovation Capability and Customer-Linking Capability: A Configurational Approach
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    Chapter 41 Leadership Style & Strategic Management: An Analysis of Hierarchical Influence
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    Chapter 42 The Market Power of Private Labels- Retailer’s Brand and Industry Effect
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    Chapter 43 Is it Worth Copying the Leader? The Impact of Copycat Packaging Strategies on Private Label’s Adoption
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    Chapter 44 Why is it Important for Private Labels to Innovate? : The Effects on Trust and WOM.
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    Chapter 45 Retail Assortment Size and Customer Choice Overload: The Influence of Shopping Enjoyment and Time Pressure
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    Chapter 46 The Effect of Touch on Perceived Product Freshness
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    Chapter 47 The Impact of Social Advertising Campaigns in Shaping Egyptian Youth’s Behavioral Intentions
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    Chapter 48 Social Media Analysis as a New Research Tool — An Exploratory Study to Determine the Reliability and Validity of Analyses on the Social Web
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    Chapter 49 The Strategic Influence of Firm-Created WOM: Evidence from a Movie Industry
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    Chapter 50 Ok, we have the Resources, But what Next? A Conceptual Model of the Effects of Project Team Activities on Customer Perceived Value
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    Chapter 51 A Framework to Masure the Co-Created Concept of Value
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    Chapter 52 Expanding the Scope of Value Co-Creation
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    Chapter 53 The Study of Marketing Institutions: Ramifications of Its Current Status on the Future Direction of the Field of Marketing
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    Chapter 54 Disservice: A Framework of Sources and Solutions
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    Chapter 55 Service Quality, Customer Satisfaction, Value and Loyalty An Empirical Investigation In A Service Failure Context
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    Chapter 56 Service Branding: The Sign of Apparel
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    Chapter 57 “I am so Embarrassed!” - How Personal and Empathic Embarrassment in Personal Product Purchasing Impacts Sales Clerk Choice
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    Chapter 58 Co-Creating Value With Self-Service Technology: Helping Customers Help Themselves
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    Chapter 59 Customers Helping Customers: Payoffs For Linking Customers In Service Settings
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    Chapter 60 Customer Experience Decomposition: A Conceptual Framework
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    Chapter 61 Reciprocal Effect of Store Brand Extension: Evidences from Scanner Panel Data
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    Chapter 62 The Effects of Reward Type and its Likelihood in Customer Brand Co-Creation Activity on Self-Brand Connection
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    Chapter 63 Sport Celebrity Endorsement and the British Consumer
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    Chapter 65 The Trademark Dilution Revision Act of 2006: A Rationale for Changes in the Trademark Dilution Act of 1995
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    Chapter 66 The Effect of Prior Outcomes on Consumer Sellers’ Evaluations of Planned On-Line Resale
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    Chapter 67 Brand Tribalism: An Anthropological Perspective
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    Chapter 68 Conceptualizing Marketing Relationship Models and their Impact on Customer Response
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    Chapter 69 A Closer Look at Destination: Image, Personality, Relationship and Loyalty
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    Chapter 70 The Modern Renegotiations of Confucian Ethics and Implications on Ethical Consumption in China
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    Chapter 71 The Influence of Product Knowledge on Consumer’s Company and Product Evaluations in Product-Harm Crisis Situations
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    Chapter 72 Understanding Ethical Consumers: A New Approach Towards Modeling Ethical Consumer Behaviours
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    Chapter 73 Assessing the Role of Service Quality of Retail Self-Checkouts on Customer Satisfaction and Loyalty: Empirical Evidence from an Emerging Market
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    Chapter 74 Marketing Sustainability: Consumer Responses to the Social Quality of Private Labels
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    Chapter 75 Does a Multi-Channel Return Policy Affect Online Purchase Intention?
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    Chapter 76 Sustainability in the Apparel and Textiles Industry: A Conceptual Paper Addressing Previous Findings and Areas of Future Research
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    Chapter 77 Swapping Stories: An Exploratory Study of Consumer Exchange Motivations and Behavior
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    Chapter 78 Exploring the Impact of Consumers’ Second-Hand Clothing Motivations on Shopping Outcomes: An Investigation of Weekend Market Patronage in Thailand
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    Chapter 79 Understanding the R in CSR: Are Retailers or Manufacturers Most Responsible for Promoting Healthier Eating?
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    Chapter 80 Materialism through a Magnifying Glass: A Comprehensive Model of the Antecedents and Consequences of Three Facets of Materialism
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    Chapter 81 Explaining Variation in Conspicuous Consumption: An Empirical Examination
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    Chapter 82 Materialism: A General Hierarchical Model Perspective
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    Chapter 83 Empowering Digital Information Consumers: The Effects Of Self-Efficacy, Optimum Stimulation Level And Perceived Interactivity On Value In Use
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    Chapter 84 Facilitating Innovations and Value Co-Creation in Industrial B2B Firms by Combining Digital Marketing, Social Media and Crowdsourcing
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    Chapter 85 The Dark Side of Customer Co-Creation – What Happens When Technology-Based Co-Created Services Fail?
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    Chapter 86 Self-Regulation of Corporate Reputation to Deter “Green- Washing” In Sustainable Architecture: A Case Study
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    Chapter 87 Consumers’ Inferential Evaluations of Sustainability Attributes Based on Incomplete Product Information
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    Chapter 88 Save the Planet or Save Some Money? How the Framing of Environmentally Friendly Behaviour Affects Consumers.
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    Chapter 89 Athlete Identification and Brand Personality States
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    Chapter 90 The Effect of Brand Awareness, Internet Search Patterns and Product-Line Characteristics on Revenue Premium
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    Chapter 91 The Effect of the Foreign Brand on Consumer Perception
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    Chapter 92 The Value Concept Over Time And In The Perception Of Brazilian Management Students
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    Chapter 93 Marketing Elements for Designing of the Integral Tourist Product-Colima
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    Chapter 94 Customers Service Experience in Hospitals: A Dip and SOS Construct of Negative Encounters
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    Chapter 95 Service Ecosystems Design in Ethnic Markets
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    Chapter 96 Co-Creation of Award Winning Advertisements
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    Chapter 97 Firm Capabilities, Customer/Supplier Participation, and Firm Performance
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    Chapter 98 Considering the Nature of Value Capturing Mechanisms in Industrial Buyer-Supplier Exchange — A Structured Abstract
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    Chapter 99 Social Analytics in Hedonic and Utilitarian Companies
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    Chapter 100 MBA Students as customers: The Kano Method and Collegiate Website Excitement Factors
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    Chapter 101 Internet Literacy And Attitudes Towards Internet Advertising: A Cross-Cultural Study
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    Chapter 102 Social Media Strategy And Online Brand Reputation The Luxury Hospitality Case
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    Chapter 103 How to Push Consumers’ Intention to Adopt Alternative Fuel Vehicles – An Integrative Adoption Model
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    Chapter 104 Bringing Cultural Diversity to Service Marketing Courses: A Servqual Exercise
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    Chapter 105 Applying a Business Model to Institution-Student Relationships
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    Chapter 106 Teaching The Fuzzy Front End Of Innovation: Real-Life Application With Cross-Functional And International Teams
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    Chapter 107 Empowered Students – Service-Oriented Universities: How to Manage Higher Education in the 21 st Century
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    Chapter 108 Marketing’s Role in Supply Chain Success
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    Chapter 109 Academicians’ and Practitioners’ Views of Marketing Students’ Required Knowledge and Skills: A Structured Abstract
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    Chapter 110 An Empirical Comparison Of Measures Of Multiple-Choice Question Item Difficulty
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    Chapter 111 A Taxonomy Assessment And Item Analysis Of A Retailing Management Multiple-Choice Question Bank
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    Chapter 112 Evaluating the Impact of Celebrity Status and Character Likability on Brand Recognition
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    Chapter 113 Cyber-Positioning: Bestselling Authors’ Online Communicated Brand Personalities
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    Chapter 114 The Oprah Effect: Investigating the Celebrity-Candidate Endorsement Relationship
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    Chapter 115 Do Method and Lack of Context Explain Low Stability of Brand Associations? No!
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    Chapter 116 The Antecedents of Eco-Friendly Brand Image: A Pilot Study
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    Chapter 117 Brand Personality in Industrial Markets: Conceptualization and Measurement
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    Chapter 118 The Influence of Shareholder Complaints on Companies’ Product-Advertising Investments
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    Chapter 119 A Quality Framework for Case Study Research: “Convincingness”
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    Chapter 120 Comparing Consumer Reactions to Percentage and Absolute Values: An Analogue Magnitude Encoding Perspective
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    Chapter 121 Is There a Better Price for This Product? Internet and Prevalence of Relative Thinking
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    Chapter 122 What’s That Plane Ticket Worth? Responding to Dynamic Pricing Strategies
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    Chapter 123 Explaining NFL Fans’ Purchase Intentions for Revered and Reviled Teams: A Dual-Process Perspective
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    Chapter 124 The Contagious Influence of Experiential Presentation in Online Negative Word-of-Mouth: A Sender’s MAO Perspective
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    Chapter 125 Consumer Information Search behavior for Experiential and Material Purchases
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    Chapter 126 A Two-Step Recommendation to Improve Stability in Free Choice Brand-Attribute Associations
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    Chapter 127 The Transfer of Personality to Brands from Associated Spokespersons
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    Chapter 128 Achieving Loyalty in Athlete Branding: Examining the Relationship between Athlete Brand Image and Consumer Loyalty
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    Chapter 129 Environmentally Sustainable Supply Chain Management: An Evolutionary Framework
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    Chapter 130 Sustainable Logistics in Brazil and the United States: An Exploratory Study
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    Chapter 131 Marriage of Inconvenience: Value Co-Destruction in an Inter-Dependent Supply Chain Relationship
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    Chapter 132 An Exploratory Study of Extreme Couponing
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    Chapter 133 Effects Of Anti-Tobacco Brands Ad Parodies On Cigarette Brands Attitude
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    Chapter 134 Customer Relationship Development in Hedonic and Utilitarian Services
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    Chapter 135 Sequential Learning Of Profit Maximizing Sales Prices
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    Chapter 136 Firm Pricing Orientation And Pricing Decisions In Industrial Markets
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    Chapter 137 Mindful Pricing: Transforming Organizations Through Value Based Pricing
  138. Altmetric Badge
    Chapter 138 Revisiting The Netnography: Implications For Social Marketing Research Concerning Controversial And/Or Sensitive Issues
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    Chapter 139 Social Media Marketing on Facebook: Investigating Determinants and Consequences of Users’ Attitude Toward the Facebook Page
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    Chapter 140 A Comparative Evaluation of Different Single-Item Selection Procedures for Construct Measurement
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    Chapter 141 Tastes great or tasty? Matching advertising language to product construal
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    Chapter 142 Making the Rainbow Connection: Factors Influencing Gay Consumers’ Evaluations of Gay-Friendly Corporate Activities
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    Chapter 143 Disparities In Professional Services Advertising: Communicated And Conceived Identity
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    Chapter 144 How can Salespeople’s Performance be Improved? The Role of Ethical Climate and Ethical Behavior
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    Chapter 145 Doctors As Salespeople: Strengthening Relationships With Patients To Motivate Better Self-Care
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    Chapter 146 Dynamically Adapting Sales Influence Tactics in E-Commerce
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    Chapter 147 The Impact of Unwarranted Tip Requests on Self-Conscious Emotions, Attitutdes, & Repatronage Intentions
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    Chapter 148 Forming Product Return Intentions To Reduce Cognitive Dissonance After Purchase
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    Chapter 149 Entrepreneurial Identity Brand Management: A Brand Management Model For Smes
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    Chapter 150 A Statistical Process to Incorporate the Use of Demographics to Help Select the “Best” Number of Market Segments
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    Chapter 151 BINATIONAL STUDY OF THE IMPACT OF BRAND IMAGE, BRAND PERSONALITY AND BRAND LOVE ON WORD OF MOUTH: THE CASE OF FASHION BRANDS IN UK AND SWITZERLAND
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    Chapter 152 How Do Market Characteristics Influence Brand Country Of Origin Effects?
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    Chapter 153 The Interplay Between Perceived Brand Globalness, Domestic Brand Origin, and Brand Attitude
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    Chapter 154 Challenges and Chances for International Portfolio Acquisition Brands (IPA Brands) in Developing Countries
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    Chapter 155 The Teaching of Social Media Marketing
  156. Altmetric Badge
    Chapter 156 Exploring Social Media Marketing Strategies in SMEs
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    Chapter 157 Web Analytics and Social Media Monitoring in Industrial Marketing: Tools for Improving Marketing Communication Measurement
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    Chapter 158 Fostering Social Media Relationships: The Role of Parasocial Interaction
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    Chapter 159 Negative Spokesperson Publicity: Comparing the Reactions of Investors and Firms
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    Chapter 160 Consider the Source: Comparing Customer Reactions to Hearing about a Company Transgression by Word-of-Mouth vs. through the Media
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    Chapter 161 Source Misattribution for the Sake of Attitude Change: A Conceptualization of the Role of Social Identity in Inducing Dissociative Processing
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    Chapter 162 How Corporate Social Responsibility Impacts Consumer Adoption of Nutrition Information
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    Chapter 163 The “Bigger” Company Responsibility — When One Bad Product Harms a Country’s Image —
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    Chapter 164 Is CSR Important for All Types of Fans?: The Value of Corporate Social Responsibility in Sport
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    Chapter 165 Consumer Behavior in Flea Markets and Bottom of the Pyramid Marketing
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    Chapter 166 Cultural Intelligence and Emotional Intelligence in External and Internal Sales Relationships
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    Chapter 167 Marketing Intelligence Fosters Ownership Among Sakespersons to Improve their Service Quality: A Role of Marketing
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    Chapter 168 Empowering Salespeople: Does it Work?
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    Chapter 169 Customer Relationship Management: The Evolving Role of Customer Data
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    Chapter 170 Toward an Understaning of Customer Negotiation Behavior: A Structured Abstract
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    Chapter 171 What Consumers Value: Relationships and Utility
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    Chapter 172 Affect and Self-Expression as Determinants of a Lasting Purchase: The Case of the Tattoo Patron
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    Chapter 173 Mortality Salience, Mood Regulation and Materialism
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    Chapter 174 How do Fine-Grained Emotions Affect the Helpfulness Vote of a Product Review? Evidence from User Generated Content Using Latent Semantic Analysis
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    Chapter 175 How to Adopt Social Behavior to Achieve Efficient Social Marketing
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    Chapter 176 Customer-Driven Benchmarking: A Strategic Approach Leading To Sustainable Performance
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    Chapter 177 Social Mobility and the Demand for Luxury in Russia: A Typology of Russian Consumers of Luxury Goods
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    Chapter 178 Supply Chain Alertness: A Relational Review
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    Chapter 179 A Framework for Relational Behaviors in Supply Chains: A Social Exchanage and Strategic Alignment ‘Fit’ Perspective
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    Chapter 180 Authenticity In The Channel
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    Chapter 181 The Price of Customer Engagement: How Substitution in Online Services Leads to Decreasing Revenues
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    Chapter 182 Managing Information Overload: The Case of Online Product Review Categorization
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    Chapter 183 Towards The Measurement Of Online Influence
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    Chapter 184 Factors Affecting Consumers’ Willingness to Adopt?-Health Information
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    Chapter 186 Use and Adaptation of International Internet Marketing Communications: A Conceptual Model
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    Chapter 187 A Modified Social Cognition Model Predicting Patient Health Behaviors: The Mediating Role of Hope — Structured Abstract
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    Chapter 188 Consumer Locus Of Control: Assessment Instrument Construction And Validation
  188. Altmetric Badge
    Chapter 189 Marketing As A Science: Does It Matter?
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    Chapter 190 Blue Print of a General Theory – Marketing Literature Review
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    Chapter 191 Marketing Dynamic Capabilities: A Review Of Conceptualization And Development, Foundations And Future Research Agenda
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    Chapter 192 Revisiting the Marketing Strategy: Towards Detecting the Main Factors in Developing a Marketing Strategy
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    Chapter 193 Revisiting The Marketing Strategy: Towards Detecting the Main Factors in Developing a Marketing Strategy
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    Chapter 194 Evaluating Supply Chain Risk Mitigation Strategy
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    Chapter 195 The Sources of Purchase Risks of a New Packaging Technology from a Supply Network Perspective
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    Chapter 196 Young Children as Parents’ Extended Selves
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    Chapter 197 Addressing Childhood & Adolescent Obesity: Misperceptions of Weight Status
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    Chapter 198 Who am I to you? A phenomeiiological study of romance, sense of self and the experience of cosmetics consumption
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    Chapter 200 Any user can be any self they that they want so long as it is what they ‘ought’ to be: Exploring self-presentation in the presence of multiple audiences on social network sites
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    Chapter 201 My Values or Our Identity? The Moderating Role of Identities on Values-Behavior Congruence and Green Consumption Decisions
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    Chapter 202 How Smooth Does It Feel? The Effects of Haptics on Consumers’ Nutritional Perceptions
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    Chapter 203 Biased Evaluation of Products Caused by Targeting Effect of Multilingual Product Packaging
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    Chapter 204 How to Make Non-Natural Products Appear More Natural? Changes in Process Work Better Than Changes in Content
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    Chapter 205 Satisfaction and Loyalty in E-Commerce: The Moderating Role of Nationality
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    Chapter 206 Effects of Product Type and Gender on Online Purchase Attitudes and Intentions: A Structured Abstract
  205. Altmetric Badge
    Chapter 207 Clicking or Buying? Impacts of Website Quality and Website Attitude on E-Impulse Buying
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    Chapter 208 An Investigation of Motivational Factors and the Moderating Effect of Familiarity on Intention to Use Self-Service Technology to Purchase Apparel
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    Chapter 209 Attitudinal Segmentation and Loyalty of Retailer Online Community Users
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    Chapter 210 Positive Consumption Emotion to Purchase Intention Cross-Cultural Evidence from China and India
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    Chapter 211 Profiling Thailand’s Retail Industry: An Analysis of Market Change and Opportunities for Future Growth
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    Chapter 212 The Effect of Social Influence on Consumer Regret
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    Chapter 213 La Vie BohÈme? The Role of an Operatic Flash Mob on Consumer Behavior
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    Chapter 214 Female Consumers: Empowerment Through Diy Consumption
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    Chapter 215 The Role Of Individual-Level Factors In Explaining Marketing Power
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    Chapter 216 How do ambidextrous minds create new products? Analogical thinking as a key to achievement of ambidexterity in new product creation
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    Chapter 217 Consumer = Prospective Employee? The Influence of Organizational Products/Services on the Perception of the Employer Brand
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    Chapter 218 The Role Of Need For Cognition On Responses To Catalogs
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    Chapter 219 An Assessment Of Hierarchical Linear Modeling In International Business
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    Chapter 220 Understanding Factors That Impact Firms’ Intent to Export in the Future
  219. Altmetric Badge
    Chapter 221 Internationalization Of Fast Fashion Retailers: Does It Follow The Uppsala Model?
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    Chapter 222 Social Media Marketing in B2B-Companies - An Empirical Investigation of the Actual Usage, Challenges and Future Expectations of B2B Social Network Activities
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    Chapter 223 Risk Perception In Remote Service Encounters
  222. Altmetric Badge
    Chapter 224 Market Turbulence and Electronic Approaches to Marketing in Wine Sector SMEs: A Structured Abstract
  223. Altmetric Badge
    Chapter 225 A Framework for Examining B2B Digital Communication
  224. Altmetric Badge
    Chapter 226 Effects of National Culture on Attitude Toward Online Shopping: Two Country Individual and National Cultural Comparison
  225. Altmetric Badge
    Chapter 227 Technology Acceptance Model, Consumser Personality and Smartphone Users’ Satisfaction
  226. Altmetric Badge
    Chapter 228 Alleviating Privacy Obstacle in NOEW Mobile Service Adoption
  227. Altmetric Badge
    Chapter 229 A Study of Understanding When Technology Attributes Can Increase Preference
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    Chapter 230 Generational Differences in Online Trust Development: Millennials V. Baby Boomers
  229. Altmetric Badge
    Chapter 231 The Proper Meal, Social Capital, and Jia Ren Guanxi in Urban China
  230. Altmetric Badge
    Chapter 232 The Exploratory Study of Drinking Motives Among Polish Female Undergraduate Students
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    Chapter 233 Values As Antecedents For Ecologically Conscious Consumer Behavior Among Seniors: A Cross-Cultural Comparison
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    Chapter 234 Is Marketing to Individuals Targeting Segments of One?
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    Chapter 235 Value, Brand And Relationship Drivers In Cellular Phone Markets
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    Chapter 236 Modeling the Effect of Brand Proliferation on Category Expansion and Cannibalization
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    Chapter 237 Customized Communication Incongruity (CCI) Through the Activation Of African-American Stereotypes
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    Chapter 238 Shaping Contact Employee Extra-Role Performance Through Imo Adoption
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    Chapter 239 Highlighting the Role of Servicescapes and Organizational Climate on Employees’ Performance
  238. Altmetric Badge
    Chapter 240 Enhancing Customer Perceived Service Quality Through IMO Diffusion
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    Chapter 241 Predictors Of Retail Salesperson Creativity And Associated Performance Implications
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    Chapter 242 Persuasion Knowledge Model as a Framework for Researching Loyalty Dynamism using Critical Incident Technique
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    Chapter 243 Value Generation And Impact On Commitment In Business-To-Business Relationships
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    Chapter 244 Facebook vs. Traditional Print Advertising: Examining Influence Over Information
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    Chapter 245 The Relationship Between Motivation, Self-Control and Locus of Control within Gambling
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    Chapter 246 Preliminary Results On Responses to Free Toys and Fast Food
  245. Altmetric Badge
    Chapter 247 Gone but Not Forgotten: Symbolic Meaning and Motives in Gift-Giving to the Deceased
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    Chapter 248 Beer Advertising On Tv And Occurrence Of Traffic Accidents In Peru
  247. Altmetric Badge
    Chapter 249 Corporate Social Responsibility And High And Low Income Customers: Different Perceptions Of Benefit, Value, Price And Purchase Intent
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    Chapter 250 New Influentials: How Consumption Manifests On Blogs
  249. Altmetric Badge
    Chapter 251 From Desire To Necessity: The Role Of Emotions, Attitudes, Perception Of Loss, And Subjective Norms
  250. Altmetric Badge
    Chapter 252 The Role of Guilt and Shame on Conspicuous Consumption
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    Chapter 253 Search: an expense or an experience? Exploring the impact of search on product return intentions
  252. Altmetric Badge
    Chapter 254 Rewarding Impulse and Unplanned Purchasing
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    Chapter 255 Am I Being Manipulated?: The Effects of Co-Creation and Sales Person Orientation on Customer Affect
  254. Altmetric Badge
    Chapter 256 Creating and Delivering Curriculum-Based Experiential Learning Courses - 120 Students at a Time
  255. Altmetric Badge
    Chapter 257 Getting Students to Buy what We Sell: Product Involvement, Customer Relationship Management, and Customer Satisfaction
  256. Altmetric Badge
    Chapter 258 Improving the MBA Student Education Experience
  257. Altmetric Badge
    Chapter 259 Coping with Each Other: An Exploration of the Thoughts and Interactions of Retail Employees and Teen Shoppers Co-Existing at the Mall
Attention for Chapter 14: Iintended and Realised Marketing Strategies: Adaptive Marketing Organizations in Enacted Environments
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Citations

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Chapter title
Iintended and Realised Marketing Strategies: Adaptive Marketing Organizations in Enacted Environments
Chapter number 14
Book title
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Published by
Springer, Cham, January 2015
DOI 10.1007/978-3-319-10912-1_14
Book ISBNs
978-3-31-910911-4, 978-3-31-910912-1
Authors

Simos Chari, Constantine Katsikeas, George Balabanis, Chari, Simos, Katsikeas, Constantine, Balabanis, George

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 10 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 2 20%
Professor 1 10%
Unknown 7 70%
Readers by discipline Count As %
Business, Management and Accounting 3 30%
Unknown 7 70%

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