Marketing Dynamism
Springer International Publishing
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Timeline
Mendeley readers
| Chapter title |
Iintended and Realised Marketing Strategies: Adaptive Marketing Organizations in Enacted Environments
|
|---|---|
| Chapter number | 14 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI | 10.1007/978-3-319-10912-1_14 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Simos Chari, Constantine Katsikeas, George Balabanis, Chari, Simos, Katsikeas, Constantine, Balabanis, George |
Mendeley readers
The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 10 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 2 | 20% |
| Professor | 1 | 10% |
| Unknown | 7 | 70% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 30% |
| Unknown | 7 | 70% |