Attention for Chapter 14:
Iintended and Realised Marketing Strategies: Adaptive Marketing Organizations in Enacted Environments
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Chapter title |
Iintended and Realised Marketing Strategies: Adaptive Marketing Organizations in Enacted Environments
|
Chapter number |
14 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-10912-1_14 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Simos Chari, Constantine Katsikeas, George Balabanis, Chari, Simos, Katsikeas, Constantine, Balabanis, George
|
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
9 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
2 |
22% |
Unknown |
7 |
78% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
2 |
22% |
Unknown |
7 |
78% |