Marketing Dynamism
Springer International Publishing
Chapter title |
Customized Communication Incongruity (CCI) Through the Activation Of African-American Stereotypes
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Chapter number | 237 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
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Published by |
Springer, Cham, January 2015
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DOI | 10.1007/978-3-319-10912-1_237 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
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Authors |
Anshu Saxena Arora, Jun Wu, Arora, Anshu Saxena, Wu, Jun |