Attention for Chapter 72:
Understanding Ethical Consumers: A New Approach Towards Modeling Ethical Consumer Behaviours
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| Chapter title |
Understanding Ethical Consumers: A New Approach Towards Modeling Ethical Consumer Behaviours
|
| Chapter number |
72 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI |
10.1007/978-3-319-10912-1_72 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Papaoikonomou Eleni, Nicholas G. Paparoidamis, Ruben Chumpitaz, Eleni, Papaoikonomou, Paparoidamis, Nicholas G., Chumpitaz, Ruben
|
Mendeley readers
Geographical breakdown
| Country |
Count |
As % |
| Ireland |
1 |
10% |
| Unknown |
9 |
90% |
Demographic breakdown
| Readers by professional status |
Count |
As % |
| Student > Ph. D. Student |
2 |
20% |
| Student > Bachelor |
2 |
20% |
| Other |
1 |
10% |
| Lecturer |
1 |
10% |
| Student > Master |
1 |
10% |
| Other |
1 |
10% |
| Unknown |
2 |
20% |
| Readers by discipline |
Count |
As % |
| Business, Management and Accounting |
4 |
40% |
| Arts and Humanities |
1 |
10% |
| Linguistics |
1 |
10% |
| Economics, Econometrics and Finance |
1 |
10% |
| Social Sciences |
1 |
10% |
| Other |
0 |
0% |
| Unknown |
2 |
20% |
