Attention for Chapter 2:
Tracing the Impact of Consumer Animosity in In-groups towards Out-group focused Endorsements in Multicultural Environments
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Tracing the Impact of Consumer Animosity in In-groups towards Out-group focused Endorsements in Multicultural Environments
|
Chapter number |
2 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-10912-1_2 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Mubbsher Munawar Khan, Bodo B. Schlegelmilch, Khan, Mubbsher Munawar, Schlegelmilch, Bodo B.
|
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
4 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
2 |
50% |
Student > Master |
1 |
25% |
Unknown |
1 |
25% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
3 |
75% |
Unknown |
1 |
25% |