Attention for Chapter 202:
How Smooth Does It Feel? The Effects of Haptics on Consumers’ Nutritional Perceptions
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Chapter title |
How Smooth Does It Feel? The Effects of Haptics on Consumers’ Nutritional Perceptions
|
Chapter number |
202 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-10912-1_202 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Courtney Szocs, Dipayan Biswas, Donald Lehmann, Szocs, Courtney, Biswas, Dipayan, Lehmann, Donald
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
1 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Unspecified |
1 |
100% |
Readers by discipline |
Count |
As % |
Unspecified |
1 |
100% |