You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Explaining NFL Fans’ Purchase Intentions for Revered and Reviled Teams: A Dual-Process Perspective
|
---|---|
Chapter number | 123 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10912-1_123 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Jeremy J. Sierra, Harry A. Taute, Robert S. Heiser, Sierra, Jeremy J., Taute, Harry A., Heiser, Robert S. |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Brazil | 1 | 14% |
Unknown | 6 | 86% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 4 | 57% |
Professor > Associate Professor | 1 | 14% |
Researcher | 1 | 14% |
Unknown | 1 | 14% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 43% |
Psychology | 1 | 14% |
Economics, Econometrics and Finance | 1 | 14% |
Unknown | 2 | 29% |