Marketing Dynamism
Springer International Publishing
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Mendeley readers
| Chapter title |
Social Media Analysis as a New Research Tool — An Exploratory Study to Determine the Reliability and Validity of Analyses on the Social Web
|
|---|---|
| Chapter number | 48 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI | 10.1007/978-3-319-10912-1_48 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Boris Toma, Daniel Heinrich, Hans H. Bauer, Colin Campbell, Philipp Rauschnabel, Toma, Boris, Heinrich, Daniel, Bauer, Hans H., Campbell, Colin, Rauschnabel, Philipp |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 5 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer | 2 | 40% |
| Other | 1 | 20% |
| Librarian | 1 | 20% |
| Student > Bachelor | 1 | 20% |
| Professor > Associate Professor | 1 | 20% |
| Other | 0 | 0% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 3 | 60% |
| Arts and Humanities | 2 | 40% |
| Environmental Science | 1 | 20% |