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Chapter title |
Effects of Product Type and Gender on Online Purchase Attitudes and Intentions: A Structured Abstract
|
---|---|
Chapter number | 206 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10912-1_206 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Jane McKay-Nesbitt, Chad Ryan, McKay-Nesbitt, Jane, Ryan, Chad |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Other | 1 | 20% |
Unknown | 4 | 80% |
Readers by discipline | Count | As % |
---|---|---|
Arts and Humanities | 1 | 20% |
Unknown | 4 | 80% |