Attention for Chapter 139:
Social Media Marketing on Facebook: Investigating Determinants and Consequences of Users’ Attitude Toward the Facebook Page
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| Chapter title |
Social Media Marketing on Facebook: Investigating Determinants and Consequences of Users’ Attitude Toward the Facebook Page
|
| Chapter number |
139 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI |
10.1007/978-3-319-10912-1_139 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Hans H. Bauer, Boris Toma, Dirk Fischer, Bauer, Hans H., Toma, Boris, Fischer, Dirk
|
Mendeley readers
Geographical breakdown
| Country |
Count |
As % |
| Unknown |
7 |
100% |
Demographic breakdown
| Readers by professional status |
Count |
As % |
| Student > Ph. D. Student |
2 |
29% |
| Researcher |
2 |
29% |
| Lecturer |
1 |
14% |
| Student > Master |
1 |
14% |
| Unknown |
1 |
14% |
| Readers by discipline |
Count |
As % |
| Computer Science |
2 |
29% |
| Nursing and Health Professions |
1 |
14% |
| Business, Management and Accounting |
1 |
14% |
| Psychology |
1 |
14% |
| Social Sciences |
1 |
14% |
| Other |
0 |
0% |
| Unknown |
1 |
14% |
