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| Chapter title |
Media Guiding Consumers Across Different Stages of the Purchase Process
|
|---|---|
| Chapter number | 25 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI | 10.1007/978-3-319-10912-1_25 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Hilde A. M. Voorveld, Fred E. Bronner, Peter C. Neijens, Edith G. Smit, Voorveld, Hilde A. M., Bronner, Fred E., Neijens, Peter C., Smit, Edith G. |
Mendeley readers
The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 15 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 8 | 53% |
| Student > Master | 2 | 13% |
| Professor | 1 | 7% |
| Other | 1 | 7% |
| Student > Postgraduate | 1 | 7% |
| Other | 0 | 0% |
| Unknown | 2 | 13% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 9 | 60% |
| Social Sciences | 2 | 13% |
| Economics, Econometrics and Finance | 1 | 7% |
| Arts and Humanities | 1 | 7% |
| Unknown | 2 | 13% |