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Marketing’s Role in Supply Chain Success
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Springer, Cham, January 2015
Patricia Daugherty, Alexander Ellinger, Anna Hummel, Niall Piercy, Daugherty, Patricia, Ellinger, Alexander, Hummel, Anna, Piercy, Niall
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Readers by discipline||Count||As %|
|Economics, Econometrics and Finance||1||100%|