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The Oprah Effect: Investigating the Celebrity-Candidate Endorsement Relationship
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Springer, Cham, January 2015
Eric Van Steenburg, Van Steenburg, Eric
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Doctoral Student||1||50%|
|Student > Master||1||50%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||2||100%|