Attention for Chapter 151:
BINATIONAL STUDY OF THE IMPACT OF BRAND IMAGE, BRAND PERSONALITY AND BRAND LOVE ON WORD OF MOUTH: THE CASE OF FASHION BRANDS IN UK AND SWITZERLAND
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Chapter title |
BINATIONAL STUDY OF THE IMPACT OF BRAND IMAGE, BRAND PERSONALITY AND BRAND LOVE ON WORD OF MOUTH: THE CASE OF FASHION BRANDS IN UK AND SWITZERLAND
|
Chapter number |
151 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer International Publishing, February 2016
|
DOI |
10.1007/978-3-319-10912-1_151 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Ahmed Rageh Ismail, TC Melewar, Ismail, Ahmed Rageh, Melewar, TC
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
28 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Master |
3 |
11% |
Other |
2 |
7% |
Lecturer |
2 |
7% |
Student > Doctoral Student |
2 |
7% |
Student > Bachelor |
1 |
4% |
Other |
2 |
7% |
Unknown |
16 |
57% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
4 |
14% |
Social Sciences |
2 |
7% |
Agricultural and Biological Sciences |
1 |
4% |
Arts and Humanities |
1 |
4% |
Neuroscience |
1 |
4% |
Other |
1 |
4% |
Unknown |
18 |
64% |