Attention for Chapter 151:
BINATIONAL STUDY OF THE IMPACT OF BRAND IMAGE, BRAND PERSONALITY AND BRAND LOVE ON WORD OF MOUTH: THE CASE OF FASHION BRANDS IN UK AND SWITZERLAND
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| Chapter title |
BINATIONAL STUDY OF THE IMPACT OF BRAND IMAGE, BRAND PERSONALITY AND BRAND LOVE ON WORD OF MOUTH: THE CASE OF FASHION BRANDS IN UK AND SWITZERLAND
|
| Chapter number |
151 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer International Publishing, February 2016
|
| DOI |
10.1007/978-3-319-10912-1_151 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Ahmed Rageh Ismail, TC Melewar, Ismail, Ahmed Rageh, Melewar, TC
|
Mendeley readers
Geographical breakdown
| Country |
Count |
As % |
| Unknown |
26 |
100% |
Demographic breakdown
| Readers by professional status |
Count |
As % |
| Student > Master |
3 |
12% |
| Other |
2 |
8% |
| Lecturer |
2 |
8% |
| Unspecified |
2 |
8% |
| Student > Bachelor |
1 |
4% |
| Other |
3 |
12% |
| Unknown |
13 |
50% |
| Readers by discipline |
Count |
As % |
| Business, Management and Accounting |
4 |
15% |
| Unspecified |
2 |
8% |
| Social Sciences |
2 |
8% |
| Agricultural and Biological Sciences |
1 |
4% |
| Neuroscience |
1 |
4% |
| Other |
2 |
8% |
| Unknown |
14 |
54% |
