Attention for Chapter 216:
How do ambidextrous minds create new products? Analogical thinking as a key to achievement of ambidexterity in new product creation
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Chapter title |
How do ambidextrous minds create new products? Analogical thinking as a key to achievement of ambidexterity in new product creation
|
Chapter number |
216 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-10912-1_216 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Loredana Viola, Päivi Karhu, Viola, Loredana, Karhu, Päivi
|
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
4 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Lecturer |
1 |
25% |
Unknown |
3 |
75% |
Readers by discipline |
Count |
As % |
Economics, Econometrics and Finance |
1 |
25% |
Unknown |
3 |
75% |