Marketing Dynamism
Springer International Publishing
Chapter title |
Consumer Behavior in Flea Markets and Bottom of the Pyramid Marketing
|
---|---|
Chapter number | 165 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10912-1_165 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Maria Petrescu, Dhruv Bhatli, Petrescu, Maria, Bhatli, Dhruv |
Country | Count | As % |
---|---|---|
Indonesia | 1 | <1% |
Unknown | 102 | 99% |
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 12 | 12% |
Student > Doctoral Student | 9 | 9% |
Student > Ph. D. Student | 9 | 9% |
Student > Master | 5 | 5% |
Professor > Associate Professor | 3 | 3% |
Other | 8 | 8% |
Unknown | 57 | 55% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 29 | 28% |
Economics, Econometrics and Finance | 7 | 7% |
Social Sciences | 3 | 3% |
Environmental Science | 1 | <1% |
Agricultural and Biological Sciences | 1 | <1% |
Other | 4 | 4% |
Unknown | 58 | 56% |