Attention for Chapter 165:
Consumer Behavior in Flea Markets and Bottom of the Pyramid Marketing
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Consumer Behavior in Flea Markets and Bottom of the Pyramid Marketing
|
| Chapter number |
165 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI |
10.1007/978-3-319-10912-1_165 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Maria Petrescu, Dhruv Bhatli, Petrescu, Maria, Bhatli, Dhruv
|
Mendeley readers
Geographical breakdown
| Country |
Count |
As % |
| Indonesia |
1 |
<1% |
| Unknown |
102 |
99% |
Demographic breakdown
| Readers by professional status |
Count |
As % |
| Lecturer |
12 |
12% |
| Student > Doctoral Student |
9 |
9% |
| Student > Ph. D. Student |
9 |
9% |
| Student > Master |
5 |
5% |
| Student > Bachelor |
3 |
3% |
| Other |
7 |
7% |
| Unknown |
58 |
56% |
| Readers by discipline |
Count |
As % |
| Business, Management and Accounting |
29 |
28% |
| Economics, Econometrics and Finance |
7 |
7% |
| Social Sciences |
2 |
2% |
| Environmental Science |
1 |
<1% |
| Agricultural and Biological Sciences |
1 |
<1% |
| Other |
4 |
4% |
| Unknown |
59 |
57% |
