Marketing Dynamism
Springer International Publishing
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Timeline
Mendeley readers
| Chapter title |
The Effect of the Foreign Brand on Consumer Perception
|
|---|---|
| Chapter number | 91 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI | 10.1007/978-3-319-10912-1_91 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Trang Phuc Tran, Robert O. Fabrize, Tran, Trang Phuc, Fabrize, Robert O. |
Mendeley readers
The data shown below were compiled from readership statistics for 59 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 59 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 13 | 22% |
| Student > Master | 12 | 20% |
| Student > Ph. D. Student | 5 | 8% |
| Lecturer | 4 | 7% |
| Student > Doctoral Student | 4 | 7% |
| Other | 6 | 10% |
| Unknown | 15 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 24 | 41% |
| Economics, Econometrics and Finance | 6 | 10% |
| Arts and Humanities | 4 | 7% |
| Social Sciences | 4 | 7% |
| Sports and Recreations | 2 | 3% |
| Other | 5 | 8% |
| Unknown | 14 | 24% |