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The Effect of the Foreign Brand on Consumer Perception
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Springer, Cham, January 2015
Trang Phuc Tran, Robert O. Fabrize, Tran, Trang Phuc, Fabrize, Robert O.
The data shown below were compiled from readership statistics for 55 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Bachelor||13||24%|
|Student > Master||12||22%|
|Student > Ph. D. Student||5||9%|
|Student > Doctoral Student||4||7%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||23||42%|
|Economics, Econometrics and Finance||6||11%|
|Arts and Humanities||4||7%|
|Sports and Recreations||2||4%|