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| Chapter title |
Athlete Identification and Brand Personality States
|
|---|---|
| Chapter number | 89 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI | 10.1007/978-3-319-10912-1_89 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Brad D. Carlson, D. Todd Donavan, Kevin J. Cumiskey, George Dietz, Carlson, Brad D., Donavan, D. Todd, Cumiskey, Kevin J., Dietz, George |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Doctoral Student | 1 | 50% |
| Unknown | 1 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 1 | 50% |
| Unknown | 1 | 50% |