Marketing Dynamism
Springer International Publishing
Chapter title |
Sport Celebrity Endorsement and the British Consumer
|
---|---|
Chapter number | 63 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10912-1_63 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Fiona Davies, Stephanie Slater, Davies, Fiona, Slater, Stephanie |
Country | Count | As % |
---|---|---|
Unknown | 18 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 4 | 22% |
Student > Master | 3 | 17% |
Other | 2 | 11% |
Student > Doctoral Student | 1 | 6% |
Lecturer | 1 | 6% |
Other | 2 | 11% |
Unknown | 5 | 28% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 5 | 28% |
Unspecified | 4 | 22% |
Economics, Econometrics and Finance | 2 | 11% |
Philosophy | 1 | 6% |
Unknown | 6 | 33% |