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Tastes great or tasty? Matching advertising language to product construal
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Springer, Cham, January 2015
Karthik Easwar, Lifeng Yang, Easwar, Karthik, Yang, Lifeng
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Ph. D. Student||1||25%|
|Readers by discipline||Count||As %|