Attention for Chapter 222:
Social Media Marketing in B2B-Companies - An Empirical Investigation of the Actual Usage, Challenges and Future Expectations of B2B Social Network Activities
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| Chapter title |
Social Media Marketing in B2B-Companies - An Empirical Investigation of the Actual Usage, Challenges and Future Expectations of B2B Social Network Activities
|
| Chapter number |
222 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI |
10.1007/978-3-319-10912-1_222 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Stefanie Paluch, Hartmut H. Holzmueller, Paluch, Stefanie, Holzmueller, Hartmut H.
|
Mendeley readers
Mendeley readers
Geographical breakdown
| Country |
Count |
As % |
| Unknown |
10 |
100% |
Demographic breakdown
| Readers by professional status |
Count |
As % |
| Professor |
1 |
10% |
| Student > Ph. D. Student |
1 |
10% |
| Student > Master |
1 |
10% |
| Researcher |
1 |
10% |
| Student > Postgraduate |
1 |
10% |
| Other |
0 |
0% |
| Unknown |
5 |
50% |
| Readers by discipline |
Count |
As % |
| Computer Science |
3 |
30% |
| Business, Management and Accounting |
2 |
20% |
| Unknown |
5 |
50% |
