Attention for Chapter 222:
Social Media Marketing in B2B-Companies - An Empirical Investigation of the Actual Usage, Challenges and Future Expectations of B2B Social Network Activities
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Chapter title |
Social Media Marketing in B2B-Companies - An Empirical Investigation of the Actual Usage, Challenges and Future Expectations of B2B Social Network Activities
|
Chapter number |
222 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-10912-1_222 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Stefanie Paluch, Hartmut H. Holzmueller, Paluch, Stefanie, Holzmueller, Hartmut H.
|
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
9 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Doctoral Student |
1 |
11% |
Student > Ph. D. Student |
1 |
11% |
Student > Master |
1 |
11% |
Researcher |
1 |
11% |
Student > Postgraduate |
1 |
11% |
Other |
0 |
0% |
Unknown |
4 |
44% |
Readers by discipline |
Count |
As % |
Computer Science |
3 |
33% |
Business, Management and Accounting |
2 |
22% |
Unknown |
4 |
44% |