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| Chapter title |
Why is it Important for Private Labels to Innovate? : The Effects on Trust and WOM.
|
|---|---|
| Chapter number | 44 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI | 10.1007/978-3-319-10912-1_44 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Carmen Abril, Joaquin Sanchez, Diana Gavilan, Roberto Manzano, Maria Avello, Abril, Carmen, Sanchez, Joaquin, Gavilan, Diana, Manzano, Roberto, Avello, Maria |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 4 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 1 | 25% |
| Student > Doctoral Student | 1 | 25% |
| Unknown | 2 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Unspecified | 1 | 25% |
| Business, Management and Accounting | 1 | 25% |
| Unknown | 2 | 50% |