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Chapter title |
Comparing Consumer Reactions to Percentage and Absolute Values: An Analogue Magnitude Encoding Perspective
|
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Chapter number | 120 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10912-1_120 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Danny Weathers, Scott D. Swain, Jay P. Carlson, Weathers, Danny, Swain, Scott D., Carlson, Jay P. |