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| Chapter title |
Exploring Social Media Marketing Strategies in SMEs
|
|---|---|
| Chapter number | 156 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI | 10.1007/978-3-319-10912-1_156 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Iryna Pentina, Anthony Koh, Pentina, Iryna, Koh, Anthony |
Mendeley readers
The data shown below were compiled from readership statistics for 24 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 24 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 5 | 21% |
| Student > Bachelor | 3 | 13% |
| Lecturer | 2 | 8% |
| Student > Doctoral Student | 2 | 8% |
| Researcher | 2 | 8% |
| Other | 3 | 13% |
| Unknown | 7 | 29% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 6 | 25% |
| Unspecified | 5 | 21% |
| Economics, Econometrics and Finance | 2 | 8% |
| Engineering | 2 | 8% |
| Social Sciences | 1 | 4% |
| Other | 1 | 4% |
| Unknown | 7 | 29% |