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The Strategic Influence of Firm-Created WOM: Evidence from a Movie Industry
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Springer, Cham, January 2015
Hyunju Shin, Woojung Chang, Shin, Hyunju, Chang, Woojung
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Ph. D. Student||1||33%|
|Readers by discipline||Count||As %|
|Arts and Humanities||2||67%|