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| Chapter title |
The Effect of a Muslim Endorsement on Non-Muslim’s Attitudes and Purchase Intentions
|
|---|---|
| Chapter number | 31 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI | 10.1007/978-3-319-10912-1_31 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Amro Maher, Maher, Amro |
Mendeley readers
The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 9 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 2 | 22% |
| Lecturer | 1 | 11% |
| Lecturer > Senior Lecturer | 1 | 11% |
| Student > Bachelor | 1 | 11% |
| Student > Master | 1 | 11% |
| Other | 0 | 0% |
| Unknown | 3 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 33% |
| Economics, Econometrics and Finance | 2 | 22% |
| Social Sciences | 1 | 11% |
| Unknown | 3 | 33% |