↓ Skip to main content
What is this page? Embed badge

Marketing Dynamism

Overview of attention for book
Marketing Dynamism
Springer International Publishing

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 A Consumer Culture Theory Approach to Analyzing Beauty Culture in Iran
  3. Altmetric Badge
    Chapter 2 Tracing the Impact of Consumer Animosity in In-groups towards Out-group focused Endorsements in Multicultural Environments
  4. Altmetric Badge
    Chapter 3 Global Privacy: An International Perspective Examining Perceptions of Information Sensitivity and Consumers Willingness to Provide Personal Informaiton
  5. Altmetric Badge
    Chapter 4 Effective Sales Management: What Do Sales People Think?
  6. Altmetric Badge
    Chapter 5 Impact of Servant Leadership on Ethical Climate, Supervisor Conflict, and Organizational Outcomes
  7. Altmetric Badge
    Chapter 6 Impact of Perfectionism and Self-Efficacy on Job Performance and Work Engagement : Genmes and Boomers
  8. Altmetric Badge
    Chapter 7 The Impact of Sales Performance Goals on Behaviors: Enhancing or Compromising Sustainable Performance?
  9. Altmetric Badge
    Chapter 8 The Skills and Competencies of Sales Leaders: A Survey
  10. Altmetric Badge
    Chapter 9 Music Authenticity is in the Eye (and Ear) of the Beholder: Perception of Cues and Intentions of Behavior
  11. Altmetric Badge
    Chapter 10 Examining the Visual Map of Athlete Endorsement Effectiveness: A Case Of 2010 FIFA World Cup
  12. Altmetric Badge
    Chapter 11 Whither Simplicity? An Exploratory Study of The Antecedents of Voluntary Simplicity
  13. Altmetric Badge
    Chapter 12 Laying the Foundation for an Ecosystem of Creativity Marketing
  14. Altmetric Badge
    Chapter 13 Don’t Copy off Your Neighbor: Examining the Role of Fit and Green Marketing Strategies
  15. Altmetric Badge
    Chapter 14 Iintended and Realised Marketing Strategies: Adaptive Marketing Organizations in Enacted Environments
  16. Altmetric Badge
    Chapter 15 The Role Of Religion In Anti-Consumption Tendencies: Religiosity As A Different Form of Consumer Resistance
  17. Altmetric Badge
    Chapter 16 Consumers’ Different Website Use Patterns and Value Perceptions in the Context of Local Newspapers
  18. Altmetric Badge
    Chapter 17 Influence of Brand-Related Antecedents and Extraversion on Consumers’ Online Brand Referrals
  19. Altmetric Badge
    Chapter 18 The Captcha Conflict — A Consumer’S Choice Between Security and Convenience
  20. Altmetric Badge
    Chapter 19 The Online Learning Environment: Delivering Quality?
  21. Altmetric Badge
    Chapter 20 Conditions of Departmental Power: A Strategic Contingency Exploration of Marketing’s Customer Connecting Role
  22. Altmetric Badge
    Chapter 21 Environmental Person-Organization Fit And The Importance Of Promoting Organizational Policy Internally
  23. Altmetric Badge
    Chapter 22 Understanding Employee Environmental Behaviour In Professional Service Firms
  24. Altmetric Badge
    Chapter 23 Efficiency of the Process and Maximization of Results from Communication Efforts: Proposition and Test of a Model to Evaluate the Mix of Conventional Media and Interactive Media.
  25. Altmetric Badge
    Chapter 24 Learning Styles and Marketing Communication Media: Relationships and the Effects on Brand Responses
  26. Altmetric Badge
    Chapter 25 Media Guiding Consumers Across Different Stages of the Purchase Process
  27. Altmetric Badge
    Chapter 26 Development of a Scale to Measure the Perceived Interactivity of Websites
  28. Altmetric Badge
    Chapter 27 A Collective Movement Perspective of Online Shoppers
  29. Altmetric Badge
    Chapter 28 Trusted Advisor: A Key Variable on the Path to Co-Creating Value with Clients
  30. Altmetric Badge
    Chapter 29 Value Priorities and Consumer Behavior of Turkish Immigrants in Germany
  31. Altmetric Badge
    Chapter 30 A Latent Variable Modeling Approach To Understanding Attitudinal And Behavioral Ethnic Identity In Hispanic Consumer Behavior: A Structured Abstract
  32. Altmetric Badge
    Chapter 31 The Effect of a Muslim Endorsement on Non-Muslim’s Attitudes and Purchase Intentions
  33. Altmetric Badge
    Chapter 32 The Influence of E-Service-Quality on Customer Value Perception and Satisfaction: The Case of Third-Party Web Sites
  34. Altmetric Badge
    Chapter 33 Teleological Approaches from Complexity Sciences in Services
  35. Altmetric Badge
    Chapter 34 Extending the ACSI to Goodwill: Assessing Donor Satisfaction and Engagement
  36. Altmetric Badge
    Chapter 35 Understanding Bloggers: Opinion Leadership and Motivations to Use Blogs Among Bloggers and Blog Readers
  37. Altmetric Badge
    Chapter 36 The Evolution and Impact of Online Word-of-Mouth (eWOM) Research: A Structured Review and Integrated Model
  38. Altmetric Badge
    Chapter 37 Efficacy of Ads with Short Message Service (SMS) Copy
  39. Altmetric Badge
    Chapter 38 Marketing Planning and Sales Autonomy as a Combination Remedy for Marketing Myopathy
  40. Altmetric Badge
    Chapter 39 The Use of Manangement Control to Guide Marketing Department Power in Establishing Market Orientation: A Resource Dependence Perspective
  41. Altmetric Badge
    Chapter 40 Complementarity of Innovation Capability and Customer-Linking Capability: A Configurational Approach
  42. Altmetric Badge
    Chapter 41 Leadership Style & Strategic Management: An Analysis of Hierarchical Influence
  43. Altmetric Badge
    Chapter 42 The Market Power of Private Labels- Retailer’s Brand and Industry Effect
  44. Altmetric Badge
    Chapter 43 Is it Worth Copying the Leader? The Impact of Copycat Packaging Strategies on Private Label’s Adoption
  45. Altmetric Badge
    Chapter 44 Why is it Important for Private Labels to Innovate? : The Effects on Trust and WOM.
  46. Altmetric Badge
    Chapter 45 Retail Assortment Size and Customer Choice Overload: The Influence of Shopping Enjoyment and Time Pressure
  47. Altmetric Badge
    Chapter 46 The Effect of Touch on Perceived Product Freshness
  48. Altmetric Badge
    Chapter 47 The Impact of Social Advertising Campaigns in Shaping Egyptian Youth’s Behavioral Intentions
  49. Altmetric Badge
    Chapter 48 Social Media Analysis as a New Research Tool — An Exploratory Study to Determine the Reliability and Validity of Analyses on the Social Web
  50. Altmetric Badge
    Chapter 49 The Strategic Influence of Firm-Created WOM: Evidence from a Movie Industry
  51. Altmetric Badge
    Chapter 50 Ok, we have the Resources, But what Next? A Conceptual Model of the Effects of Project Team Activities on Customer Perceived Value
  52. Altmetric Badge
    Chapter 51 A Framework to Masure the Co-Created Concept of Value
  53. Altmetric Badge
    Chapter 52 Expanding the Scope of Value Co-Creation
  54. Altmetric Badge
    Chapter 53 The Study of Marketing Institutions: Ramifications of Its Current Status on the Future Direction of the Field of Marketing
  55. Altmetric Badge
    Chapter 54 Disservice: A Framework of Sources and Solutions
  56. Altmetric Badge
    Chapter 55 Service Quality, Customer Satisfaction, Value and Loyalty An Empirical Investigation In A Service Failure Context
  57. Altmetric Badge
    Chapter 56 Service Branding: The Sign of Apparel
  58. Altmetric Badge
    Chapter 57 “I am so Embarrassed!” - How Personal and Empathic Embarrassment in Personal Product Purchasing Impacts Sales Clerk Choice
  59. Altmetric Badge
    Chapter 58 Co-Creating Value With Self-Service Technology: Helping Customers Help Themselves
  60. Altmetric Badge
    Chapter 59 Customers Helping Customers: Payoffs For Linking Customers In Service Settings
  61. Altmetric Badge
    Chapter 60 Customer Experience Decomposition: A Conceptual Framework
  62. Altmetric Badge
    Chapter 61 Reciprocal Effect of Store Brand Extension: Evidences from Scanner Panel Data
  63. Altmetric Badge
    Chapter 62 The Effects of Reward Type and its Likelihood in Customer Brand Co-Creation Activity on Self-Brand Connection
  64. Altmetric Badge
    Chapter 63 Sport Celebrity Endorsement and the British Consumer
  65. Altmetric Badge
    Chapter 65 The Trademark Dilution Revision Act of 2006: A Rationale for Changes in the Trademark Dilution Act of 1995
  66. Altmetric Badge
    Chapter 66 The Effect of Prior Outcomes on Consumer Sellers’ Evaluations of Planned On-Line Resale
  67. Altmetric Badge
    Chapter 67 Brand Tribalism: An Anthropological Perspective
  68. Altmetric Badge
    Chapter 68 Conceptualizing Marketing Relationship Models and their Impact on Customer Response
  69. Altmetric Badge
    Chapter 69 A Closer Look at Destination: Image, Personality, Relationship and Loyalty
  70. Altmetric Badge
    Chapter 70 The Modern Renegotiations of Confucian Ethics and Implications on Ethical Consumption in China
  71. Altmetric Badge
    Chapter 71 The Influence of Product Knowledge on Consumer’s Company and Product Evaluations in Product-Harm Crisis Situations
  72. Altmetric Badge
    Chapter 72 Understanding Ethical Consumers: A New Approach Towards Modeling Ethical Consumer Behaviours
  73. Altmetric Badge
    Chapter 73 Assessing the Role of Service Quality of Retail Self-Checkouts on Customer Satisfaction and Loyalty: Empirical Evidence from an Emerging Market
  74. Altmetric Badge
    Chapter 74 Marketing Sustainability: Consumer Responses to the Social Quality of Private Labels
  75. Altmetric Badge
    Chapter 75 Does a Multi-Channel Return Policy Affect Online Purchase Intention?
  76. Altmetric Badge
    Chapter 76 Sustainability in the Apparel and Textiles Industry: A Conceptual Paper Addressing Previous Findings and Areas of Future Research
  77. Altmetric Badge
    Chapter 77 Swapping Stories: An Exploratory Study of Consumer Exchange Motivations and Behavior
  78. Altmetric Badge
    Chapter 78 Exploring the Impact of Consumers’ Second-Hand Clothing Motivations on Shopping Outcomes: An Investigation of Weekend Market Patronage in Thailand
  79. Altmetric Badge
    Chapter 79 Understanding the R in CSR: Are Retailers or Manufacturers Most Responsible for Promoting Healthier Eating?
  80. Altmetric Badge
    Chapter 80 Materialism through a Magnifying Glass: A Comprehensive Model of the Antecedents and Consequences of Three Facets of Materialism
  81. Altmetric Badge
    Chapter 81 Explaining Variation in Conspicuous Consumption: An Empirical Examination
  82. Altmetric Badge
    Chapter 82 Materialism: A General Hierarchical Model Perspective
  83. Altmetric Badge
    Chapter 83 Empowering Digital Information Consumers: The Effects Of Self-Efficacy, Optimum Stimulation Level And Perceived Interactivity On Value In Use
  84. Altmetric Badge
    Chapter 84 Facilitating Innovations and Value Co-Creation in Industrial B2B Firms by Combining Digital Marketing, Social Media and Crowdsourcing
  85. Altmetric Badge
    Chapter 85 The Dark Side of Customer Co-Creation – What Happens When Technology-Based Co-Created Services Fail?
  86. Altmetric Badge
    Chapter 86 Self-Regulation of Corporate Reputation to Deter “Green- Washing” In Sustainable Architecture: A Case Study
  87. Altmetric Badge
    Chapter 87 Consumers’ Inferential Evaluations of Sustainability Attributes Based on Incomplete Product Information
  88. Altmetric Badge
    Chapter 88 Save the Planet or Save Some Money? How the Framing of Environmentally Friendly Behaviour Affects Consumers.
  89. Altmetric Badge
    Chapter 89 Athlete Identification and Brand Personality States
  90. Altmetric Badge
    Chapter 90 The Effect of Brand Awareness, Internet Search Patterns and Product-Line Characteristics on Revenue Premium
  91. Altmetric Badge
    Chapter 91 The Effect of the Foreign Brand on Consumer Perception
  92. Altmetric Badge
    Chapter 92 The Value Concept Over Time And In The Perception Of Brazilian Management Students
  93. Altmetric Badge
    Chapter 93 Marketing Elements for Designing of the Integral Tourist Product-Colima
  94. Altmetric Badge
    Chapter 94 Customers Service Experience in Hospitals: A Dip and SOS Construct of Negative Encounters
  95. Altmetric Badge
    Chapter 95 Service Ecosystems Design in Ethnic Markets
  96. Altmetric Badge
    Chapter 96 Co-Creation of Award Winning Advertisements
  97. Altmetric Badge
    Chapter 97 Firm Capabilities, Customer/Supplier Participation, and Firm Performance
  98. Altmetric Badge
    Chapter 98 Considering the Nature of Value Capturing Mechanisms in Industrial Buyer-Supplier Exchange — A Structured Abstract
  99. Altmetric Badge
    Chapter 99 Social Analytics in Hedonic and Utilitarian Companies
  100. Altmetric Badge
    Chapter 100 MBA Students as customers: The Kano Method and Collegiate Website Excitement Factors
  101. Altmetric Badge
    Chapter 101 Internet Literacy And Attitudes Towards Internet Advertising: A Cross-Cultural Study
  102. Altmetric Badge
    Chapter 102 Social Media Strategy And Online Brand Reputation The Luxury Hospitality Case
  103. Altmetric Badge
    Chapter 103 How to Push Consumers’ Intention to Adopt Alternative Fuel Vehicles – An Integrative Adoption Model
  104. Altmetric Badge
    Chapter 104 Bringing Cultural Diversity to Service Marketing Courses: A Servqual Exercise
  105. Altmetric Badge
    Chapter 105 Applying a Business Model to Institution-Student Relationships
  106. Altmetric Badge
    Chapter 106 Teaching The Fuzzy Front End Of Innovation: Real-Life Application With Cross-Functional And International Teams
  107. Altmetric Badge
    Chapter 107 Empowered Students – Service-Oriented Universities: How to Manage Higher Education in the 21 st Century
  108. Altmetric Badge
    Chapter 108 Marketing’s Role in Supply Chain Success
  109. Altmetric Badge
    Chapter 109 Academicians’ and Practitioners’ Views of Marketing Students’ Required Knowledge and Skills: A Structured Abstract
  110. Altmetric Badge
    Chapter 110 An Empirical Comparison Of Measures Of Multiple-Choice Question Item Difficulty
  111. Altmetric Badge
    Chapter 111 A Taxonomy Assessment And Item Analysis Of A Retailing Management Multiple-Choice Question Bank
  112. Altmetric Badge
    Chapter 112 Evaluating the Impact of Celebrity Status and Character Likability on Brand Recognition
  113. Altmetric Badge
    Chapter 113 Cyber-Positioning: Bestselling Authors’ Online Communicated Brand Personalities
  114. Altmetric Badge
    Chapter 114 The Oprah Effect: Investigating the Celebrity-Candidate Endorsement Relationship
  115. Altmetric Badge
    Chapter 115 Do Method and Lack of Context Explain Low Stability of Brand Associations? No!
  116. Altmetric Badge
    Chapter 116 The Antecedents of Eco-Friendly Brand Image: A Pilot Study
  117. Altmetric Badge
    Chapter 117 Brand Personality in Industrial Markets: Conceptualization and Measurement
  118. Altmetric Badge
    Chapter 118 The Influence of Shareholder Complaints on Companies’ Product-Advertising Investments
  119. Altmetric Badge
    Chapter 119 A Quality Framework for Case Study Research: “Convincingness”
  120. Altmetric Badge
    Chapter 120 Comparing Consumer Reactions to Percentage and Absolute Values: An Analogue Magnitude Encoding Perspective
  121. Altmetric Badge
    Chapter 121 Is There a Better Price for This Product? Internet and Prevalence of Relative Thinking
  122. Altmetric Badge
    Chapter 122 What’s That Plane Ticket Worth? Responding to Dynamic Pricing Strategies
  123. Altmetric Badge
    Chapter 123 Explaining NFL Fans’ Purchase Intentions for Revered and Reviled Teams: A Dual-Process Perspective
  124. Altmetric Badge
    Chapter 124 The Contagious Influence of Experiential Presentation in Online Negative Word-of-Mouth: A Sender’s MAO Perspective
  125. Altmetric Badge
    Chapter 125 Consumer Information Search behavior for Experiential and Material Purchases
  126. Altmetric Badge
    Chapter 126 A Two-Step Recommendation to Improve Stability in Free Choice Brand-Attribute Associations
  127. Altmetric Badge
    Chapter 127 The Transfer of Personality to Brands from Associated Spokespersons
  128. Altmetric Badge
    Chapter 128 Achieving Loyalty in Athlete Branding: Examining the Relationship between Athlete Brand Image and Consumer Loyalty
  129. Altmetric Badge
    Chapter 129 Environmentally Sustainable Supply Chain Management: An Evolutionary Framework
  130. Altmetric Badge
    Chapter 130 Sustainable Logistics in Brazil and the United States: An Exploratory Study
  131. Altmetric Badge
    Chapter 131 Marriage of Inconvenience: Value Co-Destruction in an Inter-Dependent Supply Chain Relationship
  132. Altmetric Badge
    Chapter 132 An Exploratory Study of Extreme Couponing
  133. Altmetric Badge
    Chapter 133 Effects Of Anti-Tobacco Brands Ad Parodies On Cigarette Brands Attitude
  134. Altmetric Badge
    Chapter 134 Customer Relationship Development in Hedonic and Utilitarian Services
  135. Altmetric Badge
    Chapter 135 Sequential Learning Of Profit Maximizing Sales Prices
  136. Altmetric Badge
    Chapter 136 Firm Pricing Orientation And Pricing Decisions In Industrial Markets
  137. Altmetric Badge
    Chapter 137 Mindful Pricing: Transforming Organizations Through Value Based Pricing
  138. Altmetric Badge
    Chapter 138 Revisiting The Netnography: Implications For Social Marketing Research Concerning Controversial And/Or Sensitive Issues
  139. Altmetric Badge
    Chapter 139 Social Media Marketing on Facebook: Investigating Determinants and Consequences of Users’ Attitude Toward the Facebook Page
  140. Altmetric Badge
    Chapter 140 A Comparative Evaluation of Different Single-Item Selection Procedures for Construct Measurement
  141. Altmetric Badge
    Chapter 141 Tastes great or tasty? Matching advertising language to product construal
  142. Altmetric Badge
    Chapter 142 Making the Rainbow Connection: Factors Influencing Gay Consumers’ Evaluations of Gay-Friendly Corporate Activities
  143. Altmetric Badge
    Chapter 143 Disparities In Professional Services Advertising: Communicated And Conceived Identity
  144. Altmetric Badge
    Chapter 144 How can Salespeople’s Performance be Improved? The Role of Ethical Climate and Ethical Behavior
  145. Altmetric Badge
    Chapter 145 Doctors As Salespeople: Strengthening Relationships With Patients To Motivate Better Self-Care
  146. Altmetric Badge
    Chapter 146 Dynamically Adapting Sales Influence Tactics in E-Commerce
  147. Altmetric Badge
    Chapter 147 The Impact of Unwarranted Tip Requests on Self-Conscious Emotions, Attitutdes, & Repatronage Intentions
  148. Altmetric Badge
    Chapter 148 Forming Product Return Intentions To Reduce Cognitive Dissonance After Purchase
  149. Altmetric Badge
    Chapter 149 Entrepreneurial Identity Brand Management: A Brand Management Model For Smes
  150. Altmetric Badge
    Chapter 150 A Statistical Process to Incorporate the Use of Demographics to Help Select the “Best” Number of Market Segments
  151. Altmetric Badge
    Chapter 151 BINATIONAL STUDY OF THE IMPACT OF BRAND IMAGE, BRAND PERSONALITY AND BRAND LOVE ON WORD OF MOUTH: THE CASE OF FASHION BRANDS IN UK AND SWITZERLAND
  152. Altmetric Badge
    Chapter 152 How Do Market Characteristics Influence Brand Country Of Origin Effects?
  153. Altmetric Badge
    Chapter 153 The Interplay Between Perceived Brand Globalness, Domestic Brand Origin, and Brand Attitude
  154. Altmetric Badge
    Chapter 154 Challenges and Chances for International Portfolio Acquisition Brands (IPA Brands) in Developing Countries
  155. Altmetric Badge
    Chapter 155 The Teaching of Social Media Marketing
  156. Altmetric Badge
    Chapter 156 Exploring Social Media Marketing Strategies in SMEs
  157. Altmetric Badge
    Chapter 157 Web Analytics and Social Media Monitoring in Industrial Marketing: Tools for Improving Marketing Communication Measurement
  158. Altmetric Badge
    Chapter 158 Fostering Social Media Relationships: The Role of Parasocial Interaction
  159. Altmetric Badge
    Chapter 159 Negative Spokesperson Publicity: Comparing the Reactions of Investors and Firms
  160. Altmetric Badge
    Chapter 160 Consider the Source: Comparing Customer Reactions to Hearing about a Company Transgression by Word-of-Mouth vs. through the Media
  161. Altmetric Badge
    Chapter 161 Source Misattribution for the Sake of Attitude Change: A Conceptualization of the Role of Social Identity in Inducing Dissociative Processing
  162. Altmetric Badge
    Chapter 162 How Corporate Social Responsibility Impacts Consumer Adoption of Nutrition Information
  163. Altmetric Badge
    Chapter 163 The “Bigger” Company Responsibility — When One Bad Product Harms a Country’s Image —
  164. Altmetric Badge
    Chapter 164 Is CSR Important for All Types of Fans?: The Value of Corporate Social Responsibility in Sport
  165. Altmetric Badge
    Chapter 165 Consumer Behavior in Flea Markets and Bottom of the Pyramid Marketing
  166. Altmetric Badge
    Chapter 166 Cultural Intelligence and Emotional Intelligence in External and Internal Sales Relationships
  167. Altmetric Badge
    Chapter 167 Marketing Intelligence Fosters Ownership Among Sakespersons to Improve their Service Quality: A Role of Marketing
  168. Altmetric Badge
    Chapter 168 Empowering Salespeople: Does it Work?
  169. Altmetric Badge
    Chapter 169 Customer Relationship Management: The Evolving Role of Customer Data
  170. Altmetric Badge
    Chapter 170 Toward an Understaning of Customer Negotiation Behavior: A Structured Abstract
  171. Altmetric Badge
    Chapter 171 What Consumers Value: Relationships and Utility
  172. Altmetric Badge
    Chapter 172 Affect and Self-Expression as Determinants of a Lasting Purchase: The Case of the Tattoo Patron
  173. Altmetric Badge
    Chapter 173 Mortality Salience, Mood Regulation and Materialism
  174. Altmetric Badge
    Chapter 174 How do Fine-Grained Emotions Affect the Helpfulness Vote of a Product Review? Evidence from User Generated Content Using Latent Semantic Analysis
  175. Altmetric Badge
    Chapter 175 How to Adopt Social Behavior to Achieve Efficient Social Marketing
  176. Altmetric Badge
    Chapter 176 Customer-Driven Benchmarking: A Strategic Approach Leading To Sustainable Performance
  177. Altmetric Badge
    Chapter 177 Social Mobility and the Demand for Luxury in Russia: A Typology of Russian Consumers of Luxury Goods
  178. Altmetric Badge
    Chapter 178 Supply Chain Alertness: A Relational Review
  179. Altmetric Badge
    Chapter 179 A Framework for Relational Behaviors in Supply Chains: A Social Exchanage and Strategic Alignment ‘Fit’ Perspective
  180. Altmetric Badge
    Chapter 180 Authenticity In The Channel
  181. Altmetric Badge
    Chapter 181 The Price of Customer Engagement: How Substitution in Online Services Leads to Decreasing Revenues
  182. Altmetric Badge
    Chapter 182 Managing Information Overload: The Case of Online Product Review Categorization
  183. Altmetric Badge
    Chapter 183 Towards The Measurement Of Online Influence
  184. Altmetric Badge
    Chapter 184 Factors Affecting Consumers’ Willingness to Adopt?-Health Information
  185. Altmetric Badge
    Chapter 186 Use and Adaptation of International Internet Marketing Communications: A Conceptual Model
  186. Altmetric Badge
    Chapter 187 A Modified Social Cognition Model Predicting Patient Health Behaviors: The Mediating Role of Hope — Structured Abstract
  187. Altmetric Badge
    Chapter 188 Consumer Locus Of Control: Assessment Instrument Construction And Validation
  188. Altmetric Badge
    Chapter 189 Marketing As A Science: Does It Matter?
  189. Altmetric Badge
    Chapter 190 Blue Print of a General Theory – Marketing Literature Review
  190. Altmetric Badge
    Chapter 191 Marketing Dynamic Capabilities: A Review Of Conceptualization And Development, Foundations And Future Research Agenda
  191. Altmetric Badge
    Chapter 192 Revisiting the Marketing Strategy: Towards Detecting the Main Factors in Developing a Marketing Strategy
  192. Altmetric Badge
    Chapter 193 Revisiting The Marketing Strategy: Towards Detecting the Main Factors in Developing a Marketing Strategy
  193. Altmetric Badge
    Chapter 194 Evaluating Supply Chain Risk Mitigation Strategy
  194. Altmetric Badge
    Chapter 195 The Sources of Purchase Risks of a New Packaging Technology from a Supply Network Perspective
  195. Altmetric Badge
    Chapter 196 Young Children as Parents’ Extended Selves
  196. Altmetric Badge
    Chapter 197 Addressing Childhood & Adolescent Obesity: Misperceptions of Weight Status
  197. Altmetric Badge
    Chapter 198 Who am I to you? A phenomeiiological study of romance, sense of self and the experience of cosmetics consumption
  198. Altmetric Badge
    Chapter 200 Any user can be any self they that they want so long as it is what they ‘ought’ to be: Exploring self-presentation in the presence of multiple audiences on social network sites
  199. Altmetric Badge
    Chapter 201 My Values or Our Identity? The Moderating Role of Identities on Values-Behavior Congruence and Green Consumption Decisions
  200. Altmetric Badge
    Chapter 202 How Smooth Does It Feel? The Effects of Haptics on Consumers’ Nutritional Perceptions
  201. Altmetric Badge
    Chapter 203 Biased Evaluation of Products Caused by Targeting Effect of Multilingual Product Packaging
  202. Altmetric Badge
    Chapter 204 How to Make Non-Natural Products Appear More Natural? Changes in Process Work Better Than Changes in Content
  203. Altmetric Badge
    Chapter 205 Satisfaction and Loyalty in E-Commerce: The Moderating Role of Nationality
  204. Altmetric Badge
    Chapter 206 Effects of Product Type and Gender on Online Purchase Attitudes and Intentions: A Structured Abstract
  205. Altmetric Badge
    Chapter 207 Clicking or Buying? Impacts of Website Quality and Website Attitude on E-Impulse Buying
  206. Altmetric Badge
    Chapter 208 An Investigation of Motivational Factors and the Moderating Effect of Familiarity on Intention to Use Self-Service Technology to Purchase Apparel
  207. Altmetric Badge
    Chapter 209 Attitudinal Segmentation and Loyalty of Retailer Online Community Users
  208. Altmetric Badge
    Chapter 210 Positive Consumption Emotion to Purchase Intention Cross-Cultural Evidence from China and India
  209. Altmetric Badge
    Chapter 211 Profiling Thailand’s Retail Industry: An Analysis of Market Change and Opportunities for Future Growth
  210. Altmetric Badge
    Chapter 212 The Effect of Social Influence on Consumer Regret
  211. Altmetric Badge
    Chapter 213 La Vie BohÈme? The Role of an Operatic Flash Mob on Consumer Behavior
  212. Altmetric Badge
    Chapter 214 Female Consumers: Empowerment Through Diy Consumption
  213. Altmetric Badge
    Chapter 215 The Role Of Individual-Level Factors In Explaining Marketing Power
  214. Altmetric Badge
    Chapter 216 How do ambidextrous minds create new products? Analogical thinking as a key to achievement of ambidexterity in new product creation
  215. Altmetric Badge
    Chapter 217 Consumer = Prospective Employee? The Influence of Organizational Products/Services on the Perception of the Employer Brand
  216. Altmetric Badge
    Chapter 218 The Role Of Need For Cognition On Responses To Catalogs
  217. Altmetric Badge
    Chapter 219 An Assessment Of Hierarchical Linear Modeling In International Business
  218. Altmetric Badge
    Chapter 220 Understanding Factors That Impact Firms’ Intent to Export in the Future
  219. Altmetric Badge
    Chapter 221 Internationalization Of Fast Fashion Retailers: Does It Follow The Uppsala Model?
  220. Altmetric Badge
    Chapter 222 Social Media Marketing in B2B-Companies - An Empirical Investigation of the Actual Usage, Challenges and Future Expectations of B2B Social Network Activities
  221. Altmetric Badge
    Chapter 223 Risk Perception In Remote Service Encounters
  222. Altmetric Badge
    Chapter 224 Market Turbulence and Electronic Approaches to Marketing in Wine Sector SMEs: A Structured Abstract
  223. Altmetric Badge
    Chapter 225 A Framework for Examining B2B Digital Communication
  224. Altmetric Badge
    Chapter 226 Effects of National Culture on Attitude Toward Online Shopping: Two Country Individual and National Cultural Comparison
  225. Altmetric Badge
    Chapter 227 Technology Acceptance Model, Consumser Personality and Smartphone Users’ Satisfaction
  226. Altmetric Badge
    Chapter 228 Alleviating Privacy Obstacle in NOEW Mobile Service Adoption
  227. Altmetric Badge
    Chapter 229 A Study of Understanding When Technology Attributes Can Increase Preference
  228. Altmetric Badge
    Chapter 230 Generational Differences in Online Trust Development: Millennials V. Baby Boomers
  229. Altmetric Badge
    Chapter 231 The Proper Meal, Social Capital, and Jia Ren Guanxi in Urban China
  230. Altmetric Badge
    Chapter 232 The Exploratory Study of Drinking Motives Among Polish Female Undergraduate Students
  231. Altmetric Badge
    Chapter 233 Values As Antecedents For Ecologically Conscious Consumer Behavior Among Seniors: A Cross-Cultural Comparison
  232. Altmetric Badge
    Chapter 234 Is Marketing to Individuals Targeting Segments of One?
  233. Altmetric Badge
    Chapter 235 Value, Brand And Relationship Drivers In Cellular Phone Markets
  234. Altmetric Badge
    Chapter 236 Modeling the Effect of Brand Proliferation on Category Expansion and Cannibalization
  235. Altmetric Badge
    Chapter 237 Customized Communication Incongruity (CCI) Through the Activation Of African-American Stereotypes
  236. Altmetric Badge
    Chapter 238 Shaping Contact Employee Extra-Role Performance Through Imo Adoption
  237. Altmetric Badge
    Chapter 239 Highlighting the Role of Servicescapes and Organizational Climate on Employees’ Performance
  238. Altmetric Badge
    Chapter 240 Enhancing Customer Perceived Service Quality Through IMO Diffusion
  239. Altmetric Badge
    Chapter 241 Predictors Of Retail Salesperson Creativity And Associated Performance Implications
  240. Altmetric Badge
    Chapter 242 Persuasion Knowledge Model as a Framework for Researching Loyalty Dynamism using Critical Incident Technique
  241. Altmetric Badge
    Chapter 243 Value Generation And Impact On Commitment In Business-To-Business Relationships
  242. Altmetric Badge
    Chapter 244 Facebook vs. Traditional Print Advertising: Examining Influence Over Information
  243. Altmetric Badge
    Chapter 245 The Relationship Between Motivation, Self-Control and Locus of Control within Gambling
  244. Altmetric Badge
    Chapter 246 Preliminary Results On Responses to Free Toys and Fast Food
  245. Altmetric Badge
    Chapter 247 Gone but Not Forgotten: Symbolic Meaning and Motives in Gift-Giving to the Deceased
  246. Altmetric Badge
    Chapter 248 Beer Advertising On Tv And Occurrence Of Traffic Accidents In Peru
  247. Altmetric Badge
    Chapter 249 Corporate Social Responsibility And High And Low Income Customers: Different Perceptions Of Benefit, Value, Price And Purchase Intent
  248. Altmetric Badge
    Chapter 250 New Influentials: How Consumption Manifests On Blogs
  249. Altmetric Badge
    Chapter 251 From Desire To Necessity: The Role Of Emotions, Attitudes, Perception Of Loss, And Subjective Norms
  250. Altmetric Badge
    Chapter 252 The Role of Guilt and Shame on Conspicuous Consumption
  251. Altmetric Badge
    Chapter 253 Search: an expense or an experience? Exploring the impact of search on product return intentions
  252. Altmetric Badge
    Chapter 254 Rewarding Impulse and Unplanned Purchasing
  253. Altmetric Badge
    Chapter 255 Am I Being Manipulated?: The Effects of Co-Creation and Sales Person Orientation on Customer Affect
  254. Altmetric Badge
    Chapter 256 Creating and Delivering Curriculum-Based Experiential Learning Courses - 120 Students at a Time
  255. Altmetric Badge
    Chapter 257 Getting Students to Buy what We Sell: Product Involvement, Customer Relationship Management, and Customer Satisfaction
  256. Altmetric Badge
    Chapter 258 Improving the MBA Student Education Experience
  257. Altmetric Badge
    Chapter 259 Coping with Each Other: An Exploration of the Thoughts and Interactions of Retail Employees and Teen Shoppers Co-Existing at the Mall
Attention for Chapter 244: Facebook vs. Traditional Print Advertising: Examining Influence Over Information
Altmetric Badge

Citations

dimensions_citation
11 Dimensions

Readers on

mendeley
1 Mendeley
Summary Dimensions citations
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Chapter title
Facebook vs. Traditional Print Advertising: Examining Influence Over Information
Chapter number 244
Book title
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Published by
Springer, Cham, January 2015
DOI 10.1007/978-3-319-10912-1_244
Book ISBNs
978-3-31-910911-4, 978-3-31-910912-1
Authors

Jennifer Martinez, Marla B. Royne, Christine Kowalczyk, Martinez, Jennifer, Royne, Marla B., Kowalczyk, Christine

View on publisher site
Timeline

Login to access the full chart related to this output.

If you don’t have an account, click here to discover Explorer

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Researcher 1 100%
Readers by discipline Count As %
Psychology 1 100%

This page is provided by Altmetric.