Marketing Dynamism
Springer International Publishing
Chapter title |
The Contagious Influence of Experiential Presentation in Online Negative Word-of-Mouth: A Sender’s MAO Perspective
|
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Chapter number | 124 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
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Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10912-1_124 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
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Authors |
Shilling Liao, Liao, Shilling |
Country | Count | As % |
---|---|---|
Unknown | 8 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 2 | 25% |
Student > Master | 1 | 13% |
Unknown | 5 | 63% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 13% |
Computer Science | 1 | 13% |
Social Sciences | 1 | 13% |
Unknown | 5 | 63% |