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Efficiency of the Process and Maximization of Results from Communication Efforts: Proposition and Test of a Model to Evaluate the Mix of Conventional Media and Interactive Media.
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Springer, Cham, January 2015
Áurea Helena Puga Ribeiro, Plínio Reis Monteiro, Raquel Robbe, Daniela Vilaça, Timotheo Silveira, Ribeiro, Áurea Helena Puga, Monteiro, Plínio Reis, Robbe, Raquel, Vilaça, Daniela, Silveira, Timotheo
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Ph. D. Student||3||60%|
|Professor > Associate Professor||1||20%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||3||60%|