Marketing Dynamism
Springer International Publishing
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Timeline
Mendeley readers
| Chapter title |
Don’t Copy off Your Neighbor: Examining the Role of Fit and Green Marketing Strategies
|
|---|---|
| Chapter number | 13 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI | 10.1007/978-3-319-10912-1_13 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Mark R. Gleim, Stephanie J. Lawson, Stacey G. Robinson, Gleim, Mark R., Lawson, Stephanie J., Robinson, Stacey G. |
Mendeley readers
The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 12 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 3 | 25% |
| Student > Ph. D. Student | 2 | 17% |
| Lecturer > Senior Lecturer | 1 | 8% |
| Unknown | 6 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 25% |
| Nursing and Health Professions | 1 | 8% |
| Economics, Econometrics and Finance | 1 | 8% |
| Engineering | 1 | 8% |
| Unknown | 6 | 50% |