Attention for Chapter 13:
Don’t Copy off Your Neighbor: Examining the Role of Fit and Green Marketing Strategies
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| Chapter title |
Don’t Copy off Your Neighbor: Examining the Role of Fit and Green Marketing Strategies
|
| Chapter number |
13 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI |
10.1007/978-3-319-10912-1_13 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Mark R. Gleim, Stephanie J. Lawson, Stacey G. Robinson, Gleim, Mark R., Lawson, Stephanie J., Robinson, Stacey G.
|
Mendeley readers
Geographical breakdown
| Country |
Count |
As % |
| Unknown |
9 |
100% |
Demographic breakdown
| Readers by professional status |
Count |
As % |
| Student > Master |
3 |
33% |
| Student > Ph. D. Student |
2 |
22% |
| Unspecified |
2 |
22% |
| Unknown |
2 |
22% |
| Readers by discipline |
Count |
As % |
| Unspecified |
2 |
22% |
| Business, Management and Accounting |
2 |
22% |
| Nursing and Health Professions |
1 |
11% |
| Economics, Econometrics and Finance |
1 |
11% |
| Engineering |
1 |
11% |
| Other |
0 |
0% |
| Unknown |
2 |
22% |
