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Chapter title |
Don’t Copy off Your Neighbor: Examining the Role of Fit and Green Marketing Strategies
|
---|---|
Chapter number | 13 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10912-1_13 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Mark R. Gleim, Stephanie J. Lawson, Stacey G. Robinson, Gleim, Mark R., Lawson, Stephanie J., Robinson, Stacey G. |
Mendeley readers
The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 9 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 3 | 33% |
Student > Ph. D. Student | 2 | 22% |
Unspecified | 2 | 22% |
Unknown | 2 | 22% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 2 | 22% |
Business, Management and Accounting | 2 | 22% |
Nursing and Health Professions | 1 | 11% |
Economics, Econometrics and Finance | 1 | 11% |
Engineering | 1 | 11% |
Other | 0 | 0% |
Unknown | 2 | 22% |