You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Don’t Copy off Your Neighbor: Examining the Role of Fit and Green Marketing Strategies
|
---|---|
Chapter number | 13 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10912-1_13 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Mark R. Gleim, Stephanie J. Lawson, Stacey G. Robinson, Gleim, Mark R., Lawson, Stephanie J., Robinson, Stacey G. |
Mendeley readers
The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 10 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 3 | 30% |
Student > Ph. D. Student | 2 | 20% |
Unknown | 5 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 20% |
Nursing and Health Professions | 1 | 10% |
Economics, Econometrics and Finance | 1 | 10% |
Engineering | 1 | 10% |
Unknown | 5 | 50% |