Attention for Chapter 39:
The Use of Manangement Control to Guide Marketing Department Power in Establishing Market Orientation: A Resource Dependence Perspective
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| Chapter title |
The Use of Manangement Control to Guide Marketing Department Power in Establishing Market Orientation: A Resource Dependence Perspective
|
| Chapter number |
39 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI |
10.1007/978-3-319-10912-1_39 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Corina Marx, Malte Brettel, Marx, Corina, Brettel, Malte
|
Mendeley readers
Geographical breakdown
| Country |
Count |
As % |
| Unknown |
6 |
100% |
Demographic breakdown
| Readers by professional status |
Count |
As % |
| Student > Ph. D. Student |
3 |
50% |
| Unknown |
3 |
50% |
| Readers by discipline |
Count |
As % |
| Business, Management and Accounting |
3 |
50% |
| Environmental Science |
1 |
17% |
| Unknown |
2 |
33% |
