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Marketing Dynamism

Overview of attention for book
Marketing Dynamism
Springer International Publishing

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 A Consumer Culture Theory Approach to Analyzing Beauty Culture in Iran
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    Chapter 2 Tracing the Impact of Consumer Animosity in In-groups towards Out-group focused Endorsements in Multicultural Environments
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    Chapter 3 Global Privacy: An International Perspective Examining Perceptions of Information Sensitivity and Consumers Willingness to Provide Personal Informaiton
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    Chapter 4 Effective Sales Management: What Do Sales People Think?
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    Chapter 5 Impact of Servant Leadership on Ethical Climate, Supervisor Conflict, and Organizational Outcomes
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    Chapter 6 Impact of Perfectionism and Self-Efficacy on Job Performance and Work Engagement : Genmes and Boomers
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    Chapter 7 The Impact of Sales Performance Goals on Behaviors: Enhancing or Compromising Sustainable Performance?
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    Chapter 8 The Skills and Competencies of Sales Leaders: A Survey
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    Chapter 9 Music Authenticity is in the Eye (and Ear) of the Beholder: Perception of Cues and Intentions of Behavior
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    Chapter 10 Examining the Visual Map of Athlete Endorsement Effectiveness: A Case Of 2010 FIFA World Cup
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    Chapter 11 Whither Simplicity? An Exploratory Study of The Antecedents of Voluntary Simplicity
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    Chapter 12 Laying the Foundation for an Ecosystem of Creativity Marketing
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    Chapter 13 Don’t Copy off Your Neighbor: Examining the Role of Fit and Green Marketing Strategies
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    Chapter 14 Iintended and Realised Marketing Strategies: Adaptive Marketing Organizations in Enacted Environments
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    Chapter 15 The Role Of Religion In Anti-Consumption Tendencies: Religiosity As A Different Form of Consumer Resistance
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    Chapter 16 Consumers’ Different Website Use Patterns and Value Perceptions in the Context of Local Newspapers
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    Chapter 17 Influence of Brand-Related Antecedents and Extraversion on Consumers’ Online Brand Referrals
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    Chapter 18 The Captcha Conflict — A Consumer’S Choice Between Security and Convenience
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    Chapter 19 The Online Learning Environment: Delivering Quality?
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    Chapter 20 Conditions of Departmental Power: A Strategic Contingency Exploration of Marketing’s Customer Connecting Role
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    Chapter 21 Environmental Person-Organization Fit And The Importance Of Promoting Organizational Policy Internally
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    Chapter 22 Understanding Employee Environmental Behaviour In Professional Service Firms
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    Chapter 23 Efficiency of the Process and Maximization of Results from Communication Efforts: Proposition and Test of a Model to Evaluate the Mix of Conventional Media and Interactive Media.
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    Chapter 24 Learning Styles and Marketing Communication Media: Relationships and the Effects on Brand Responses
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    Chapter 25 Media Guiding Consumers Across Different Stages of the Purchase Process
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    Chapter 26 Development of a Scale to Measure the Perceived Interactivity of Websites
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    Chapter 27 A Collective Movement Perspective of Online Shoppers
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    Chapter 28 Trusted Advisor: A Key Variable on the Path to Co-Creating Value with Clients
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    Chapter 29 Value Priorities and Consumer Behavior of Turkish Immigrants in Germany
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    Chapter 30 A Latent Variable Modeling Approach To Understanding Attitudinal And Behavioral Ethnic Identity In Hispanic Consumer Behavior: A Structured Abstract
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    Chapter 31 The Effect of a Muslim Endorsement on Non-Muslim’s Attitudes and Purchase Intentions
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    Chapter 32 The Influence of E-Service-Quality on Customer Value Perception and Satisfaction: The Case of Third-Party Web Sites
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    Chapter 33 Teleological Approaches from Complexity Sciences in Services
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    Chapter 34 Extending the ACSI to Goodwill: Assessing Donor Satisfaction and Engagement
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    Chapter 35 Understanding Bloggers: Opinion Leadership and Motivations to Use Blogs Among Bloggers and Blog Readers
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    Chapter 36 The Evolution and Impact of Online Word-of-Mouth (eWOM) Research: A Structured Review and Integrated Model
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    Chapter 37 Efficacy of Ads with Short Message Service (SMS) Copy
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    Chapter 38 Marketing Planning and Sales Autonomy as a Combination Remedy for Marketing Myopathy
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    Chapter 39 The Use of Manangement Control to Guide Marketing Department Power in Establishing Market Orientation: A Resource Dependence Perspective
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    Chapter 40 Complementarity of Innovation Capability and Customer-Linking Capability: A Configurational Approach
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    Chapter 41 Leadership Style & Strategic Management: An Analysis of Hierarchical Influence
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    Chapter 42 The Market Power of Private Labels- Retailer’s Brand and Industry Effect
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    Chapter 43 Is it Worth Copying the Leader? The Impact of Copycat Packaging Strategies on Private Label’s Adoption
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    Chapter 44 Why is it Important for Private Labels to Innovate? : The Effects on Trust and WOM.
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    Chapter 45 Retail Assortment Size and Customer Choice Overload: The Influence of Shopping Enjoyment and Time Pressure
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    Chapter 46 The Effect of Touch on Perceived Product Freshness
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    Chapter 47 The Impact of Social Advertising Campaigns in Shaping Egyptian Youth’s Behavioral Intentions
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    Chapter 48 Social Media Analysis as a New Research Tool — An Exploratory Study to Determine the Reliability and Validity of Analyses on the Social Web
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    Chapter 49 The Strategic Influence of Firm-Created WOM: Evidence from a Movie Industry
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    Chapter 50 Ok, we have the Resources, But what Next? A Conceptual Model of the Effects of Project Team Activities on Customer Perceived Value
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    Chapter 51 A Framework to Masure the Co-Created Concept of Value
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    Chapter 52 Expanding the Scope of Value Co-Creation
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    Chapter 53 The Study of Marketing Institutions: Ramifications of Its Current Status on the Future Direction of the Field of Marketing
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    Chapter 54 Disservice: A Framework of Sources and Solutions
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    Chapter 55 Service Quality, Customer Satisfaction, Value and Loyalty An Empirical Investigation In A Service Failure Context
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    Chapter 56 Service Branding: The Sign of Apparel
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    Chapter 57 “I am so Embarrassed!” - How Personal and Empathic Embarrassment in Personal Product Purchasing Impacts Sales Clerk Choice
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    Chapter 58 Co-Creating Value With Self-Service Technology: Helping Customers Help Themselves
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    Chapter 59 Customers Helping Customers: Payoffs For Linking Customers In Service Settings
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    Chapter 60 Customer Experience Decomposition: A Conceptual Framework
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    Chapter 61 Reciprocal Effect of Store Brand Extension: Evidences from Scanner Panel Data
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    Chapter 62 The Effects of Reward Type and its Likelihood in Customer Brand Co-Creation Activity on Self-Brand Connection
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    Chapter 63 Sport Celebrity Endorsement and the British Consumer
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    Chapter 65 The Trademark Dilution Revision Act of 2006: A Rationale for Changes in the Trademark Dilution Act of 1995
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    Chapter 66 The Effect of Prior Outcomes on Consumer Sellers’ Evaluations of Planned On-Line Resale
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    Chapter 67 Brand Tribalism: An Anthropological Perspective
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    Chapter 68 Conceptualizing Marketing Relationship Models and their Impact on Customer Response
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    Chapter 69 A Closer Look at Destination: Image, Personality, Relationship and Loyalty
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    Chapter 70 The Modern Renegotiations of Confucian Ethics and Implications on Ethical Consumption in China
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    Chapter 71 The Influence of Product Knowledge on Consumer’s Company and Product Evaluations in Product-Harm Crisis Situations
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    Chapter 72 Understanding Ethical Consumers: A New Approach Towards Modeling Ethical Consumer Behaviours
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    Chapter 73 Assessing the Role of Service Quality of Retail Self-Checkouts on Customer Satisfaction and Loyalty: Empirical Evidence from an Emerging Market
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    Chapter 74 Marketing Sustainability: Consumer Responses to the Social Quality of Private Labels
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    Chapter 75 Does a Multi-Channel Return Policy Affect Online Purchase Intention?
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    Chapter 76 Sustainability in the Apparel and Textiles Industry: A Conceptual Paper Addressing Previous Findings and Areas of Future Research
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    Chapter 77 Swapping Stories: An Exploratory Study of Consumer Exchange Motivations and Behavior
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    Chapter 78 Exploring the Impact of Consumers’ Second-Hand Clothing Motivations on Shopping Outcomes: An Investigation of Weekend Market Patronage in Thailand
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    Chapter 79 Understanding the R in CSR: Are Retailers or Manufacturers Most Responsible for Promoting Healthier Eating?
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    Chapter 80 Materialism through a Magnifying Glass: A Comprehensive Model of the Antecedents and Consequences of Three Facets of Materialism
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    Chapter 81 Explaining Variation in Conspicuous Consumption: An Empirical Examination
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    Chapter 82 Materialism: A General Hierarchical Model Perspective
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    Chapter 83 Empowering Digital Information Consumers: The Effects Of Self-Efficacy, Optimum Stimulation Level And Perceived Interactivity On Value In Use
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    Chapter 84 Facilitating Innovations and Value Co-Creation in Industrial B2B Firms by Combining Digital Marketing, Social Media and Crowdsourcing
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    Chapter 85 The Dark Side of Customer Co-Creation – What Happens When Technology-Based Co-Created Services Fail?
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    Chapter 86 Self-Regulation of Corporate Reputation to Deter “Green- Washing” In Sustainable Architecture: A Case Study
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    Chapter 87 Consumers’ Inferential Evaluations of Sustainability Attributes Based on Incomplete Product Information
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    Chapter 88 Save the Planet or Save Some Money? How the Framing of Environmentally Friendly Behaviour Affects Consumers.
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    Chapter 89 Athlete Identification and Brand Personality States
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    Chapter 90 The Effect of Brand Awareness, Internet Search Patterns and Product-Line Characteristics on Revenue Premium
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    Chapter 91 The Effect of the Foreign Brand on Consumer Perception
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    Chapter 92 The Value Concept Over Time And In The Perception Of Brazilian Management Students
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    Chapter 93 Marketing Elements for Designing of the Integral Tourist Product-Colima
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    Chapter 94 Customers Service Experience in Hospitals: A Dip and SOS Construct of Negative Encounters
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    Chapter 95 Service Ecosystems Design in Ethnic Markets
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    Chapter 96 Co-Creation of Award Winning Advertisements
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    Chapter 97 Firm Capabilities, Customer/Supplier Participation, and Firm Performance
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    Chapter 98 Considering the Nature of Value Capturing Mechanisms in Industrial Buyer-Supplier Exchange — A Structured Abstract
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    Chapter 99 Social Analytics in Hedonic and Utilitarian Companies
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    Chapter 100 MBA Students as customers: The Kano Method and Collegiate Website Excitement Factors
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    Chapter 101 Internet Literacy And Attitudes Towards Internet Advertising: A Cross-Cultural Study
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    Chapter 102 Social Media Strategy And Online Brand Reputation The Luxury Hospitality Case
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    Chapter 103 How to Push Consumers’ Intention to Adopt Alternative Fuel Vehicles – An Integrative Adoption Model
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    Chapter 104 Bringing Cultural Diversity to Service Marketing Courses: A Servqual Exercise
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    Chapter 105 Applying a Business Model to Institution-Student Relationships
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    Chapter 106 Teaching The Fuzzy Front End Of Innovation: Real-Life Application With Cross-Functional And International Teams
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    Chapter 107 Empowered Students – Service-Oriented Universities: How to Manage Higher Education in the 21 st Century
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    Chapter 108 Marketing’s Role in Supply Chain Success
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    Chapter 109 Academicians’ and Practitioners’ Views of Marketing Students’ Required Knowledge and Skills: A Structured Abstract
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    Chapter 110 An Empirical Comparison Of Measures Of Multiple-Choice Question Item Difficulty
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    Chapter 111 A Taxonomy Assessment And Item Analysis Of A Retailing Management Multiple-Choice Question Bank
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    Chapter 112 Evaluating the Impact of Celebrity Status and Character Likability on Brand Recognition
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    Chapter 113 Cyber-Positioning: Bestselling Authors’ Online Communicated Brand Personalities
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    Chapter 114 The Oprah Effect: Investigating the Celebrity-Candidate Endorsement Relationship
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    Chapter 115 Do Method and Lack of Context Explain Low Stability of Brand Associations? No!
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    Chapter 116 The Antecedents of Eco-Friendly Brand Image: A Pilot Study
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    Chapter 117 Brand Personality in Industrial Markets: Conceptualization and Measurement
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    Chapter 118 The Influence of Shareholder Complaints on Companies’ Product-Advertising Investments
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    Chapter 119 A Quality Framework for Case Study Research: “Convincingness”
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    Chapter 120 Comparing Consumer Reactions to Percentage and Absolute Values: An Analogue Magnitude Encoding Perspective
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    Chapter 121 Is There a Better Price for This Product? Internet and Prevalence of Relative Thinking
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    Chapter 122 What’s That Plane Ticket Worth? Responding to Dynamic Pricing Strategies
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    Chapter 123 Explaining NFL Fans’ Purchase Intentions for Revered and Reviled Teams: A Dual-Process Perspective
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    Chapter 124 The Contagious Influence of Experiential Presentation in Online Negative Word-of-Mouth: A Sender’s MAO Perspective
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    Chapter 125 Consumer Information Search behavior for Experiential and Material Purchases
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    Chapter 126 A Two-Step Recommendation to Improve Stability in Free Choice Brand-Attribute Associations
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    Chapter 127 The Transfer of Personality to Brands from Associated Spokespersons
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    Chapter 128 Achieving Loyalty in Athlete Branding: Examining the Relationship between Athlete Brand Image and Consumer Loyalty
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    Chapter 129 Environmentally Sustainable Supply Chain Management: An Evolutionary Framework
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    Chapter 130 Sustainable Logistics in Brazil and the United States: An Exploratory Study
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    Chapter 131 Marriage of Inconvenience: Value Co-Destruction in an Inter-Dependent Supply Chain Relationship
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    Chapter 132 An Exploratory Study of Extreme Couponing
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    Chapter 133 Effects Of Anti-Tobacco Brands Ad Parodies On Cigarette Brands Attitude
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    Chapter 134 Customer Relationship Development in Hedonic and Utilitarian Services
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    Chapter 135 Sequential Learning Of Profit Maximizing Sales Prices
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    Chapter 136 Firm Pricing Orientation And Pricing Decisions In Industrial Markets
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    Chapter 137 Mindful Pricing: Transforming Organizations Through Value Based Pricing
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    Chapter 138 Revisiting The Netnography: Implications For Social Marketing Research Concerning Controversial And/Or Sensitive Issues
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    Chapter 139 Social Media Marketing on Facebook: Investigating Determinants and Consequences of Users’ Attitude Toward the Facebook Page
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    Chapter 140 A Comparative Evaluation of Different Single-Item Selection Procedures for Construct Measurement
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    Chapter 141 Tastes great or tasty? Matching advertising language to product construal
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    Chapter 142 Making the Rainbow Connection: Factors Influencing Gay Consumers’ Evaluations of Gay-Friendly Corporate Activities
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    Chapter 143 Disparities In Professional Services Advertising: Communicated And Conceived Identity
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    Chapter 144 How can Salespeople’s Performance be Improved? The Role of Ethical Climate and Ethical Behavior
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    Chapter 145 Doctors As Salespeople: Strengthening Relationships With Patients To Motivate Better Self-Care
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    Chapter 146 Dynamically Adapting Sales Influence Tactics in E-Commerce
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    Chapter 147 The Impact of Unwarranted Tip Requests on Self-Conscious Emotions, Attitutdes, & Repatronage Intentions
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    Chapter 148 Forming Product Return Intentions To Reduce Cognitive Dissonance After Purchase
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    Chapter 149 Entrepreneurial Identity Brand Management: A Brand Management Model For Smes
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    Chapter 150 A Statistical Process to Incorporate the Use of Demographics to Help Select the “Best” Number of Market Segments
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    Chapter 151 BINATIONAL STUDY OF THE IMPACT OF BRAND IMAGE, BRAND PERSONALITY AND BRAND LOVE ON WORD OF MOUTH: THE CASE OF FASHION BRANDS IN UK AND SWITZERLAND
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    Chapter 152 How Do Market Characteristics Influence Brand Country Of Origin Effects?
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    Chapter 153 The Interplay Between Perceived Brand Globalness, Domestic Brand Origin, and Brand Attitude
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    Chapter 154 Challenges and Chances for International Portfolio Acquisition Brands (IPA Brands) in Developing Countries
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    Chapter 155 The Teaching of Social Media Marketing
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    Chapter 156 Exploring Social Media Marketing Strategies in SMEs
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    Chapter 157 Web Analytics and Social Media Monitoring in Industrial Marketing: Tools for Improving Marketing Communication Measurement
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    Chapter 158 Fostering Social Media Relationships: The Role of Parasocial Interaction
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    Chapter 159 Negative Spokesperson Publicity: Comparing the Reactions of Investors and Firms
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    Chapter 160 Consider the Source: Comparing Customer Reactions to Hearing about a Company Transgression by Word-of-Mouth vs. through the Media
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    Chapter 161 Source Misattribution for the Sake of Attitude Change: A Conceptualization of the Role of Social Identity in Inducing Dissociative Processing
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    Chapter 162 How Corporate Social Responsibility Impacts Consumer Adoption of Nutrition Information
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    Chapter 163 The “Bigger” Company Responsibility — When One Bad Product Harms a Country’s Image —
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    Chapter 164 Is CSR Important for All Types of Fans?: The Value of Corporate Social Responsibility in Sport
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    Chapter 165 Consumer Behavior in Flea Markets and Bottom of the Pyramid Marketing
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    Chapter 166 Cultural Intelligence and Emotional Intelligence in External and Internal Sales Relationships
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    Chapter 167 Marketing Intelligence Fosters Ownership Among Sakespersons to Improve their Service Quality: A Role of Marketing
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    Chapter 168 Empowering Salespeople: Does it Work?
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    Chapter 169 Customer Relationship Management: The Evolving Role of Customer Data
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    Chapter 170 Toward an Understaning of Customer Negotiation Behavior: A Structured Abstract
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    Chapter 171 What Consumers Value: Relationships and Utility
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    Chapter 172 Affect and Self-Expression as Determinants of a Lasting Purchase: The Case of the Tattoo Patron
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    Chapter 173 Mortality Salience, Mood Regulation and Materialism
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    Chapter 174 How do Fine-Grained Emotions Affect the Helpfulness Vote of a Product Review? Evidence from User Generated Content Using Latent Semantic Analysis
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    Chapter 175 How to Adopt Social Behavior to Achieve Efficient Social Marketing
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    Chapter 176 Customer-Driven Benchmarking: A Strategic Approach Leading To Sustainable Performance
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    Chapter 177 Social Mobility and the Demand for Luxury in Russia: A Typology of Russian Consumers of Luxury Goods
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    Chapter 178 Supply Chain Alertness: A Relational Review
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    Chapter 179 A Framework for Relational Behaviors in Supply Chains: A Social Exchanage and Strategic Alignment ‘Fit’ Perspective
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    Chapter 180 Authenticity In The Channel
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    Chapter 181 The Price of Customer Engagement: How Substitution in Online Services Leads to Decreasing Revenues
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    Chapter 182 Managing Information Overload: The Case of Online Product Review Categorization
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    Chapter 183 Towards The Measurement Of Online Influence
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    Chapter 184 Factors Affecting Consumers’ Willingness to Adopt?-Health Information
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    Chapter 186 Use and Adaptation of International Internet Marketing Communications: A Conceptual Model
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    Chapter 187 A Modified Social Cognition Model Predicting Patient Health Behaviors: The Mediating Role of Hope — Structured Abstract
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    Chapter 188 Consumer Locus Of Control: Assessment Instrument Construction And Validation
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    Chapter 189 Marketing As A Science: Does It Matter?
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    Chapter 190 Blue Print of a General Theory – Marketing Literature Review
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    Chapter 191 Marketing Dynamic Capabilities: A Review Of Conceptualization And Development, Foundations And Future Research Agenda
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    Chapter 192 Revisiting the Marketing Strategy: Towards Detecting the Main Factors in Developing a Marketing Strategy
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    Chapter 193 Revisiting The Marketing Strategy: Towards Detecting the Main Factors in Developing a Marketing Strategy
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    Chapter 194 Evaluating Supply Chain Risk Mitigation Strategy
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    Chapter 195 The Sources of Purchase Risks of a New Packaging Technology from a Supply Network Perspective
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    Chapter 196 Young Children as Parents’ Extended Selves
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    Chapter 197 Addressing Childhood & Adolescent Obesity: Misperceptions of Weight Status
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    Chapter 198 Who am I to you? A phenomeiiological study of romance, sense of self and the experience of cosmetics consumption
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    Chapter 200 Any user can be any self they that they want so long as it is what they ‘ought’ to be: Exploring self-presentation in the presence of multiple audiences on social network sites
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    Chapter 201 My Values or Our Identity? The Moderating Role of Identities on Values-Behavior Congruence and Green Consumption Decisions
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    Chapter 202 How Smooth Does It Feel? The Effects of Haptics on Consumers’ Nutritional Perceptions
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    Chapter 203 Biased Evaluation of Products Caused by Targeting Effect of Multilingual Product Packaging
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    Chapter 204 How to Make Non-Natural Products Appear More Natural? Changes in Process Work Better Than Changes in Content
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    Chapter 205 Satisfaction and Loyalty in E-Commerce: The Moderating Role of Nationality
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    Chapter 206 Effects of Product Type and Gender on Online Purchase Attitudes and Intentions: A Structured Abstract
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    Chapter 207 Clicking or Buying? Impacts of Website Quality and Website Attitude on E-Impulse Buying
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    Chapter 208 An Investigation of Motivational Factors and the Moderating Effect of Familiarity on Intention to Use Self-Service Technology to Purchase Apparel
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    Chapter 209 Attitudinal Segmentation and Loyalty of Retailer Online Community Users
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    Chapter 210 Positive Consumption Emotion to Purchase Intention Cross-Cultural Evidence from China and India
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    Chapter 211 Profiling Thailand’s Retail Industry: An Analysis of Market Change and Opportunities for Future Growth
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    Chapter 212 The Effect of Social Influence on Consumer Regret
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    Chapter 213 La Vie BohÈme? The Role of an Operatic Flash Mob on Consumer Behavior
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    Chapter 214 Female Consumers: Empowerment Through Diy Consumption
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    Chapter 215 The Role Of Individual-Level Factors In Explaining Marketing Power
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    Chapter 216 How do ambidextrous minds create new products? Analogical thinking as a key to achievement of ambidexterity in new product creation
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    Chapter 217 Consumer = Prospective Employee? The Influence of Organizational Products/Services on the Perception of the Employer Brand
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    Chapter 218 The Role Of Need For Cognition On Responses To Catalogs
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    Chapter 219 An Assessment Of Hierarchical Linear Modeling In International Business
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    Chapter 220 Understanding Factors That Impact Firms’ Intent to Export in the Future
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    Chapter 221 Internationalization Of Fast Fashion Retailers: Does It Follow The Uppsala Model?
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    Chapter 222 Social Media Marketing in B2B-Companies - An Empirical Investigation of the Actual Usage, Challenges and Future Expectations of B2B Social Network Activities
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    Chapter 223 Risk Perception In Remote Service Encounters
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    Chapter 224 Market Turbulence and Electronic Approaches to Marketing in Wine Sector SMEs: A Structured Abstract
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    Chapter 225 A Framework for Examining B2B Digital Communication
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    Chapter 226 Effects of National Culture on Attitude Toward Online Shopping: Two Country Individual and National Cultural Comparison
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    Chapter 227 Technology Acceptance Model, Consumser Personality and Smartphone Users’ Satisfaction
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    Chapter 228 Alleviating Privacy Obstacle in NOEW Mobile Service Adoption
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    Chapter 229 A Study of Understanding When Technology Attributes Can Increase Preference
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    Chapter 230 Generational Differences in Online Trust Development: Millennials V. Baby Boomers
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    Chapter 231 The Proper Meal, Social Capital, and Jia Ren Guanxi in Urban China
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    Chapter 232 The Exploratory Study of Drinking Motives Among Polish Female Undergraduate Students
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    Chapter 233 Values As Antecedents For Ecologically Conscious Consumer Behavior Among Seniors: A Cross-Cultural Comparison
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    Chapter 234 Is Marketing to Individuals Targeting Segments of One?
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    Chapter 235 Value, Brand And Relationship Drivers In Cellular Phone Markets
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    Chapter 236 Modeling the Effect of Brand Proliferation on Category Expansion and Cannibalization
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    Chapter 237 Customized Communication Incongruity (CCI) Through the Activation Of African-American Stereotypes
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    Chapter 238 Shaping Contact Employee Extra-Role Performance Through Imo Adoption
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    Chapter 239 Highlighting the Role of Servicescapes and Organizational Climate on Employees’ Performance
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    Chapter 240 Enhancing Customer Perceived Service Quality Through IMO Diffusion
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    Chapter 241 Predictors Of Retail Salesperson Creativity And Associated Performance Implications
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    Chapter 242 Persuasion Knowledge Model as a Framework for Researching Loyalty Dynamism using Critical Incident Technique
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    Chapter 243 Value Generation And Impact On Commitment In Business-To-Business Relationships
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    Chapter 244 Facebook vs. Traditional Print Advertising: Examining Influence Over Information
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    Chapter 245 The Relationship Between Motivation, Self-Control and Locus of Control within Gambling
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    Chapter 246 Preliminary Results On Responses to Free Toys and Fast Food
  245. Altmetric Badge
    Chapter 247 Gone but Not Forgotten: Symbolic Meaning and Motives in Gift-Giving to the Deceased
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    Chapter 248 Beer Advertising On Tv And Occurrence Of Traffic Accidents In Peru
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    Chapter 249 Corporate Social Responsibility And High And Low Income Customers: Different Perceptions Of Benefit, Value, Price And Purchase Intent
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    Chapter 250 New Influentials: How Consumption Manifests On Blogs
  249. Altmetric Badge
    Chapter 251 From Desire To Necessity: The Role Of Emotions, Attitudes, Perception Of Loss, And Subjective Norms
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    Chapter 252 The Role of Guilt and Shame on Conspicuous Consumption
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    Chapter 253 Search: an expense or an experience? Exploring the impact of search on product return intentions
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    Chapter 254 Rewarding Impulse and Unplanned Purchasing
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    Chapter 255 Am I Being Manipulated?: The Effects of Co-Creation and Sales Person Orientation on Customer Affect
  254. Altmetric Badge
    Chapter 256 Creating and Delivering Curriculum-Based Experiential Learning Courses - 120 Students at a Time
  255. Altmetric Badge
    Chapter 257 Getting Students to Buy what We Sell: Product Involvement, Customer Relationship Management, and Customer Satisfaction
  256. Altmetric Badge
    Chapter 258 Improving the MBA Student Education Experience
  257. Altmetric Badge
    Chapter 259 Coping with Each Other: An Exploration of the Thoughts and Interactions of Retail Employees and Teen Shoppers Co-Existing at the Mall
Attention for Chapter 12: Laying the Foundation for an Ecosystem of Creativity Marketing
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Citations

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Readers on

mendeley
3 Mendeley
Summary Dimensions citations
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Chapter title
Laying the Foundation for an Ecosystem of Creativity Marketing
Chapter number 12
Book title
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Published by
Springer, Cham, January 2015
DOI 10.1007/978-3-319-10912-1_12
Book ISBNs
978-3-31-910911-4, 978-3-31-910912-1
Authors

Marie Taillard, Minas Kastanakis, Taillard, Marie, Kastanakis, Minas

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 3 100%
Professor 1 33%
Readers by discipline Count As %
Business, Management and Accounting 3 100%
Social Sciences 1 33%

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