Attention for Chapter 169:
Customer Relationship Management: The Evolving Role of Customer Data
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| Chapter title |
Customer Relationship Management: The Evolving Role of Customer Data
|
| Chapter number |
169 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI |
10.1007/978-3-319-10912-1_169 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Hannu Saarijärvi, Heikki Karjaluoto, Hannu Kuusela, Saarijärvi, Hannu, Karjaluoto, Heikki, Kuusela, Hannu
|
Mendeley readers
Mendeley readers
Geographical breakdown
| Country |
Count |
As % |
| Unknown |
60 |
100% |
Demographic breakdown
| Readers by professional status |
Count |
As % |
| Student > Master |
18 |
30% |
| Student > Ph. D. Student |
9 |
15% |
| Student > Doctoral Student |
6 |
10% |
| Student > Bachelor |
5 |
8% |
| Student > Postgraduate |
2 |
3% |
| Other |
6 |
10% |
| Unknown |
14 |
23% |
| Readers by discipline |
Count |
As % |
| Business, Management and Accounting |
35 |
58% |
| Social Sciences |
5 |
8% |
| Economics, Econometrics and Finance |
4 |
7% |
| Computer Science |
2 |
3% |
| Unknown |
14 |
23% |
