Marketing Dynamism
Springer International Publishing
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Timeline
Mendeley readers
| Chapter title |
The Evolution and Impact of Online Word-of-Mouth (eWOM) Research: A Structured Review and Integrated Model
|
|---|---|
| Chapter number | 36 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI | 10.1007/978-3-319-10912-1_36 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Robert King, Pradeep Racherla, King, Robert, Racherla, Pradeep |
Mendeley readers
The data shown below were compiled from readership statistics for 20 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 20 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 7 | 35% |
| Lecturer | 2 | 10% |
| Student > Master | 2 | 10% |
| Student > Doctoral Student | 1 | 5% |
| Other | 1 | 5% |
| Other | 0 | 0% |
| Unknown | 7 | 35% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 10 | 50% |
| Arts and Humanities | 1 | 5% |
| Social Sciences | 1 | 5% |
| Chemistry | 1 | 5% |
| Engineering | 1 | 5% |
| Other | 0 | 0% |
| Unknown | 6 | 30% |