Attention for Chapter 235:
Value, Brand And Relationship Drivers In Cellular Phone Markets
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| Chapter title |
Value, Brand And Relationship Drivers In Cellular Phone Markets
|
| Chapter number |
235 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI |
10.1007/978-3-319-10912-1_235 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Deon Nel, Kirk Plangger, Nel, Deon, Plangger, Kirk
|
Mendeley readers
Mendeley readers
Geographical breakdown
| Country |
Count |
As % |
| Unknown |
3 |
100% |
Demographic breakdown
| Readers by professional status |
Count |
As % |
| Student > Master |
2 |
67% |
| Student > Ph. D. Student |
1 |
33% |
| Readers by discipline |
Count |
As % |
| Business, Management and Accounting |
2 |
67% |
| Engineering |
1 |
33% |
