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Chapter title |
Value, Brand And Relationship Drivers In Cellular Phone Markets
|
---|---|
Chapter number | 235 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10912-1_235 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Deon Nel, Kirk Plangger, Nel, Deon, Plangger, Kirk |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 2 | 67% |
Unknown | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 33% |
Engineering | 1 | 33% |
Unknown | 1 | 33% |