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Chapter title |
Consumer Information Search behavior for Experiential and Material Purchases
|
---|---|
Chapter number | 125 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10912-1_125 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Asli E. Aydin, Elif A. Selcuk, Aydin, Asli E., Selcuk, Elif A. |
Mendeley readers
The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 13 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Doctoral Student | 2 | 15% |
Professor | 2 | 15% |
Student > Ph. D. Student | 2 | 15% |
Student > Master | 2 | 15% |
Professor > Associate Professor | 1 | 8% |
Other | 1 | 8% |
Unknown | 3 | 23% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 46% |
Arts and Humanities | 1 | 8% |
Economics, Econometrics and Finance | 1 | 8% |
Psychology | 1 | 8% |
Social Sciences | 1 | 8% |
Other | 0 | 0% |
Unknown | 3 | 23% |