Attention for Chapter 125:
Consumer Information Search behavior for Experiential and Material Purchases
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| Chapter title |
Consumer Information Search behavior for Experiential and Material Purchases
|
| Chapter number |
125 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI |
10.1007/978-3-319-10912-1_125 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Asli E. Aydin, Elif A. Selcuk, Aydin, Asli E., Selcuk, Elif A.
|
Mendeley readers
Geographical breakdown
| Country |
Count |
As % |
| Unknown |
13 |
100% |
Demographic breakdown
| Readers by professional status |
Count |
As % |
| Student > Doctoral Student |
2 |
15% |
| Professor |
2 |
15% |
| Student > Ph. D. Student |
2 |
15% |
| Student > Master |
2 |
15% |
| Professor > Associate Professor |
1 |
8% |
| Other |
1 |
8% |
| Unknown |
3 |
23% |
| Readers by discipline |
Count |
As % |
| Business, Management and Accounting |
6 |
46% |
| Arts and Humanities |
1 |
8% |
| Economics, Econometrics and Finance |
1 |
8% |
| Psychology |
1 |
8% |
| Social Sciences |
1 |
8% |
| Other |
0 |
0% |
| Unknown |
3 |
23% |
