Attention for Chapter 42:
The Market Power of Private Labels- Retailer’s Brand and Industry Effect
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| Chapter title |
The Market Power of Private Labels- Retailer’s Brand and Industry Effect
|
| Chapter number |
42 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI |
10.1007/978-3-319-10912-1_42 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Pedro Verga Matos, Rita Coelho do Vale, Matos, Pedro Verga, do Vale, Rita Coelho
|
Mendeley readers
Geographical breakdown
| Country |
Count |
As % |
| Portugal |
1 |
33% |
| France |
1 |
33% |
| Unknown |
1 |
33% |
Demographic breakdown
| Readers by professional status |
Count |
As % |
| Professor > Associate Professor |
2 |
67% |
| Student > Ph. D. Student |
1 |
33% |
| Readers by discipline |
Count |
As % |
| Business, Management and Accounting |
2 |
67% |
| Social Sciences |
1 |
33% |
