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The Effects of Reward Type and its Likelihood in Customer Brand Co-Creation Activity on Self-Brand Connection
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Springer, Cham, January 2015
Elmira Bogoviyeva, Bogoviyeva, Elmira
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||1||33%|